Nike Golf Reveals VRS Covert 2.0 Matte Black Edition Driver
- College football helmets inspire new all-black limited edition design -
BEAVERTON, Ore. (April 23, 2014) – Sports teams often incorporate black into uniforms for a big rivalry game or season opener – it’s a color traditionally associated with power, strength and sophistication. The concept, especially popular during college football season, also inspired Nike Golf club designers when it came to creating the new Nike VRS Covert 2.0 Matte Black Edition driver.
Nike Golf’s latest limited-edition innovation features a black Golf Pride Tour Wrap 2G grip, Mitsubishi Rayon Kuro Kage Black shaft, and matte black club head – a design element specifically modeled after matte black college football helmets that have popped up in recent years.
“The Covert 2.0 Matte Black Edition driver offers a unique, limited-edition design combined with Nike’s high speed cavity back technology,” says Rob Arluna, Nike Golf Global Golf Club Business Director. “The black matte finish on the head provides a sleek, modern aesthetic and eliminates glare. The black grip and shaft give the driver a stealth, covert look.”
High-Speed Cavity Back technology redistributes weight to the heel and toe allowing for increased distance and more stability across the face of the driver. The Covert 2.0 Matte Black Edition driver features Fly-Brace technology that ties the sole to the crown, stiffening the rear portion of the club and transferring more energy to the face at impact.
The Covert 2.0 Matte Black Edition driver also boasts two additional proprietary technologies: A larger, re-engineered NexCOR face for increased ball speed and distance, and FlexLoft adjustability, which allows athletes to easily customize loft and face angle positions for 15 drivers in one.
The Covert 2.0 Matte Black Edition driver will be available on Nike.com and at select retailers May 15, 2014. Available in right hand only.
Nike VRS Covert 2.0 Matte Black Edition Driver
Availability: May 15, 2014
Street Price: $299
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at http://www.nike.com/nikegolf. To follow Nike Golf on Twitter visit http://www.twitter.com/nikegolf and to become a fan on facebook go to http://www.facebook.com/nikegolf. To view Nike Golf videos subscribe to our You Tube channel at http://www.youtube.com/nikegolf.
State Traditions Introduces 2014 Apparel and Accessories Collection
Line Offers Golfers Unique Way to Show State, Team Pride
(BIRMINGHAM, AL) – State Traditions announces that its 2014 collection of state-inspired apparel and accessories is now available at finer green grass shops and resorts nationwide and on the brand’s website http://www.statetraditions.com.
Using the outlines of all 50 states, State Traditions offers golfers a subtle, sophisticated alternative to flashy logos in order to celebrate state or fan pride. Each piece in the extensive collection – which includes caps, visors, polos, belts, neckwear, and button-front shirts – offers a choice of state silhouette in its respective flag pattern or colors reflective of its popular sports teams.
“Our brand connects emotionally with consumers, everyone has a home state, alma mater or favorite team,” says Keith Brown, President of State Traditions. “Whether it’s on a golf trip with buddies or at a gameday tailgate, our pieces communicate those feelings in a timeless way.”
Retailing from $3 to $80, the State Traditions 2014 lineup is anchored by its robust headwear range. The 100-percent cotton caps and visors marry classic style with modern design elements suitable for both sporting and everyday activities.
Additional standouts include the brand’s colorful belt program, featuring both embroidered and ribbon designs with brass and leather accents, along with short-sleeve polos crafted from ultra-soft Pima cotton and performance fabrics. These highly-versatile pieces transition seamlessly from the golf course to casual weekend wear.
A variety of non-apparel items are also available, including rocks glasses, premium ball markers and divot repair tools, iPhone covers and key fobs.
For more information: http://www.statetraditions.com, 205-254-8933. About State Traditions Based in Birmingham, Alabama, State Traditions creates top-notch, state and country-inspired apparel and accessories that reflect traditions across America and the world. The brand strives to connect customers with hometown pride, favorite pastimes and sporting allegiances through quality products and memories to last a lifetime. The State Traditions clothing line can be found in finer golf shops, men’s clothiers, outdoor specialty stores and children’s boutiques nationwide and via http://www.statetraditions.com, 205-254-8933. ###
Galvin Green Launches Aron GORE-TEX® Rain Jacket Featuring Paclite® Technology
Leading-Edge Garment Boasts Ideal Combination of Ultralight Weather Protection and Extreme Breathability
(Växjö, Sweden) – Galvin Green – the world’s leading maker of functional golf clothing for serious players and the No. 1 global golf partner of GORE-TEX – announces the introduction of Aron, its latest ultralight men’s full zip jacket featuring GORE-TEX Paclite Technology.
A true player’s piece preferred by Tour stars worldwide, Aron is totally waterproof and Guaranteed to Keep you Dry™. Engineered using sophisticated techniques that ensure ideal freedom of movement, it features:
“Aron is at its best when weight and space are critical yet you need to make certain to stay dry even in a driving rain,” says Martin Nilsson, President of Galvin Green USA. “Combine that with the exceptional release of excess body heat and moisture and you’ve got the perfect outer shell in our Multi-Layer Concept.”
Extremely durable, hard wearing and long lasting, Aron (MSRP $460) is available in five colors, sizes S-3XL. It can be maintained via machine wash and tumble dry.
An approach pioneered by Galvin Green more than a decade ago, the Multi-Layer Concept uses leading-edge fabric technologies to ensure the dry comfort, thermal regulation and outer protection that helps players optimize performance. Details on this and other elements of the company’s “We Never Compromise” approach can be found at the new GalvinGreen.com.
About Galvin Green
Galvin Green is a family-owned business founded in 1990. A pure golf brand, its products – including premium outerwear, tops, bottoms and accessories – are available for purchase at better green grass shops and trendygolfusa.com.
Crafted by golfers for golfers, every garment and layer has been developed to be compatible – providing exceptional comfort, freedom of movement and protection from the elements. Each detail exists because the game demands it.
The line is worn in competition by scores of leading Tour players, including David Lynn (European Tour) and Caroline Masson (LPGA Tour).
For more information: http://www.galvingreen.com.
Fila has released a line of waterproof performance jackets.T They feature breathable mesh lining, a detachable hood, self-adjustable velcro-sleeve closure, critical seam-sealing and microfleece lined neck and pockets. Available in a variety of bright bold colors, they arrive just in time for unpredictable spring rounds.
ECCO Golf Signs PGA Tour Rookie Will Wilcox as Brand Ambassador
(Londonderry, NH) – Danish company ECCO – a leading manufacturer of innovative footwear – announces the signing of 2014 PGA Tour rookie Will Wilcox, who will showcase the company logo on his shirt collar and compete in its BIOM Golf shoes featuring award-winning NATURAL MOTION technology.
A 27-year-old native of Birmingham, Alabama, Wilcox earned his PGA Tour card by finishing No. 7 on the 2013 Web.com Tour money list. This came after a season that saw him win the South Georgia Classic and become only the fourth player in Web.com Tour history to shoot a 59 in competition (final round of Utah Championship).
In his first tournament wearing ECCO – the 2014 Sony Open in Hawaii – Wilcox finished T8.
“Will has a great story mixed with some serious skills and a proven ability to win,” says Jesper Thuen, Global Sponsorship, PR & Event Manager – ECCO Golf. “As a young, up-and-coming player, he’s an excellent complement to our roster of global stars.”
Taught the game by his mother, Kim, who coaches the University of Alabama at Birmingham women’s golf team, Wilcox was a nationally-ranked junior before becoming a three-time collegiate All-American. He turned professional in 2009, winning four times between the NGA Tour and Canadian Tour before his breakthrough campaign.
Among Wilcox’s notable 2013 Web.com Tour stats: No. 1 in total driving, and consecutive cuts made (14); No. 2 in all-around ranking, and birdies per round; No. 6 in average driving distance (313 yards).
“I’ve worn my ECCO golf shoes in some very tough, wet conditions and have been really impressed by the comfort and durability,” says Wilcox. “My first season on the PGA Tour is off to a great start and I’m humbled to join the likes of Freddie, Graeme and Ernie as an ECCO brand ambassador.”
The BIOM Golf line of cleated shoes worn by Wilcox includes two special-edition Caldera leather models boasting a sleek, matte finish inspired by luxury automobiles. These are made using a special full-grain material that’s stain resistant and easy-to-clean.
Each pair of BIOM Golf showcases a convention-breaking design based on the foot’s natural system for absorbing impact. This distinctive technology relies on a completely anatomical last developed by scanning the feet of 2,500 athletes. It is exceptionally lightweight with a low profile that helps to form one of the game’s most stable hitting platforms.
In addition to Wilcox, the ECCO Golf collection is endorsed by scores of Tour stars worldwide, including Fred Couples, Ernie Els, Graeme McDowell, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Andreas Hartø, Wu Ashun, JB Hansen, Belén Mozo, Caroline Masson and Gerina Piller.
ECCO, a world leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. The design philosophy is rooted in the founder’s approach to being a shoemaker – the shoe must follow the foot. The shoes of ECCO are anchored in functionality, quality and craftsmanship on the platform of Scandinavian design. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. Today, ECCO products are sold in 91 countries at 1,100 ECCO stores and 14,000 other sales locations. The company is family-owned and the workplace to 19,500 employees from over 50 countries. In 2012, revenue increased by 14% to DKK 8 billion with profits before tax of DKK 1.1 billion.
ECCO USA is based in Londonderry, New Hampshire. For more information: http://www.eccousa.com, 800.886.3226.
Nike’s new 2014 line of RZN balls feature four different models for four different types of games.
RZN Platinum: Tour Performance control and moderate spin
RZN Black: Tour Performance distance and lower spin
RZN Red: Distance Performance, longer carry
RZN White: Distance Performance and softer feel for a wide range of swing speeds
“Different golfers have different needs when it comes to the ball they should be playing,” says Mike Pai, Global Product Director, Golf Balls & Bags. “There’s a RZN for everybody – whether you’re a beginner or have been playing the sport your whole life, the RZN Recommender is a great tool that utilizes a strategic, streamlined approach to make sure you have the right ball in your bag, and help you understand why it will help your golf game.”
All of the models feature Nike’s Speedlock RZN core, which is designed for better energy transfer between the layers.
They’re available now at GolfSmith: Nike RZN Balls
The full press release is below:
Nike Golf Introduces the Hyperadapt Wind Jacket
- Maximized range of motion meets ultra-lightweight protection from the elements -
BEAVERTON, Ore. (February 11, 2014) – Baggy, bigger and bulky used to be the standard go-to for outerwear on the golf course. Nike Golf changed that with the Hyperadapt Storm-FIT jacket in 2013, and with this year’s new Hyperadapt Wind jacket, extra fabric and noisy, distracting swings are now null and void. The Hyperadapt Wind jacket features the same four-way stretch technology and sweater-like feel as the Hyperadapt Storm-FIT jacket in a lighter, windproof and rain-resistant version perfect for spring.
“With the Hyperadapt Wind jacket there’s no need to ‘size up’ – it’s designed to fit and move with your body,” says Merritt Richardson, Nike Golf VP of Global Golf Apparel. “The four-way stretch laminate through the back, shoulders and upper arms maximizes range of motion and eliminates distractions, and the lightweight outer shell provides superior protection from the elements for all day performance and comfort on the course.”
Inspired by a car with a see-through, engine-exposing hood one of the designers saw in a parking lot on Nike’s Beaverton, Ore., campus, the Nike Golf apparel team incorporated a half-zip, transparent outer shell that showcases the jacket’s technical details inside and out. A “v”-shaped panel underneath incorporates bonded mesh within the Hyperadapt construction for added breathability and mobility where golfers need it most.
In addition to a performance-driven design, the Hyperadapt Wind jacket is sustainable, too – recycled coffee grounds were used in part to make the windproof coating on the outer shell, which also helps reduce odor from perspiration and assists in UV protection.
The Hyperadapt Wind jacket features elastic cuffs to keep sleeves from moving up and down during a swing, as well as an adjustable waist and a back pocket for storage.
Nike Hyperadapt Wind Jacket
Availability: Now MSRP: $100 Colorways: Black/Black; Light Base Grey/Black; and Venom Green/Black
I have not played much golf in the past two weeks. First, several days were consumed with preparation for Boy Scout camp, Then there was camp itself—involving some 14 miles of hiking each day. Finally, there has been several days of equipment cleaning and of…
Grade: B Teacher’s Comments: Good distance, but with a ball flight off the irons that keeps me from switching. At the instigation of a couple of my readers, I bought a fifteen pack of the new Top Flite D2 Distance balls and…
Harvey Penick’s Little Red Book: Lessons And Teachings From A Lifetime In Golf Grade: A Teacher’s Comments: A must read for every golfer. If you have not yet read Harvey Penick’s golf instruction masterpiece, you have missed one of the great golf books ever…