All Square® Mobile App Drives New Golf Social Network
Beta launch of iPhone app establishes global platform for golfers
(Palo Alto, CA – January 22, 2014) All Square®, a new social network for golfers, has launched a mobile app enabling golfers to share and compare their golf experiences worldwide.
The iPhone app, which is free to download from the App Store, allows golfers to connect with friends, upload photos and videos, post comments and receive instant notifications, all recorded on a personal timeline.
The beta launch of the iOS app – at the PGA Merchandise Show in Orlando, Florida, January 22-24, 2014 – establishes a new global platform for golfers.
Patrick Rahme, Co-Founder and CEO of All Square said, “All Square connects the power of people’s love for golf on one free, accessible and engaging social media platform designed exclusively for golfers.
“Golfers love talking about the courses they’ve played, the latest equipment they’ve purchased and swing tips – and the All Square app enables them to share all of these things instantly with friends, on and off the course, wherever they are in the world.”
All Square was founded by Patrick Rahme, age 26, and business partner Arthur de Rivoire, 25, after they met at the HEC University of Lausanne, Switzerland, while studying economics and business administration. Rahme, who also studied at the London School of Economics, and de Rivoire are both elite amateur golfers and regularly represent the national teams of Luxembourg and Switzerland respectively.
All Square was recently showcased at the ‘Plug and Play Tech Center’ in Silicon Valley, California, ahead of the app’s launch. The business accelerator specializes in growing tech startups and only select international ventures are invited to join the program, which has previously invested in and supported companies such as Google, PayPal and Dropbox.
All Square is also working closely with global golf course management company Troon® Golf on its international development and has been selected by KPMG, the global professional services firm, to join its K-Start program for entrepreneurs.
“We are currently testing different features within the app to find out which golfers find most appealing,” continued Patrick Rahme. “One such feature is ‘Rate my Swing’ where you can instantly upload a video of your swing from your iPhone and have your friends comment and rate it.
“The directory of golf courses on the app, which complements the global interactive course map we have on the website, is also something we believe golfers will enjoy. All Square is designed to be a global platform for course reviews and ranking.”
The launch of the app will be supported by advertising on Facebook, Twitter and other social media channels.
For more information, visit: http://www.allsquaregolf.com. To download the app, visit the App Store.
NewSpin Golf to Launch Enhanced SwingSmart Golf Swing Analyzer at 2014 PGA Merchandise Show, Booth 1159
(NORTH BARRINGTON, IL) – NewSpin Golf will launch an enhanced version of its award-winning SwingSmart golf swing analyzer, featuring a completely redesigned app with multiple new functions at booth 1159 during the PGA Merchandise Show, January 22-24 in Orlando, FL.
A first-of-its-kind solution that provides instant and accurate feedback on critical elements of a golfer’s swing, the Bluetooth-enabled SwingSmart sensor module quickly and easily clips to a golf club shaft. Weighing less than 1 oz., the device wirelessly communicates with the free app for iOS and Android devices.
The completely updated app debuting at the show will include: New Interface – Fresh environment ensures easy-to-use interaction that allows users to access all swing data, including 3-D Swing View, without navigating between multiple screens
Dual 3D Swing-View – When using the company’s famed 3-D Swing-View, users can now access multiple angles at one time for comparison and analysis
Peter Kostis Signature Drills – Beneficial and fun in-app mini-games co-developed by renowned instructor Peter Kostis; these now include the “Peter Kostis’ Putting Challenge” which will premiere in Orlando
“During my career as an instructor and commentator, I’ve studied thousands of swings and the accuracy of the data that SwingSmart captures makes it far and away the best product of its kind,” says Kostis. “It is well known people learn faster and practice more when they’re having fun. The new in-app games allow players to hone their swings while having a great time, creating the perfect complement to the system’s other award-winning features.”
Available for free download on the Google Play and iTunes stores, the SwingSmart app allows information to be viewed immediately, shared with an instructor, or saved for future reference. A defining feature of the system is the in-app instructional videos through which Peter Kostis provides a variety of swing tips to help players optimize performance.
“Our continued commitment to ensuring that SwingSmart is accurate, helpful and fun-to-use has positioned us as the clear leader in digital swing analysis,” says Angelo Papadourakis, CEO of NewSpin Golf. “Everyone from PGA professionals, retailers, journalists and consumers has recognized that SwingSmart is an invaluable learning device that provides the feedback necessary for golfers to improve.”
With each swing, the SwingSmart system ($249.99) immediately delivers: Key Stats – Instant, accurate, easy-to-interpret information on tempo, swing speed, face angle and shaft lean
Path and Plane – 3D Swing View shows 360-degrees of a player’s swing motion, highlighting the exact route of the club head from any angle
Putting Results – More than just a full-swing tool, the system also provides info on the putting stroke to help players lower the number of putts taken per round
Personal Best – Data from a golfer’s best swings can be saved and used as points of reference
Developed by a team of expert technologists, SwingSmart provides a real-time snapshot of how the club is being manipulated through impact. This allows players to adjust and learn what is successful for their individual games. A great, year-round practice tool, SwingSmart features a special Training mode that provides the key data necessary to help players learn the proper swing motion, without the pressure of hitting a ball.
Earlier this year, the company launched the SwingSmart Duo, which incorporates HiQ Technology. Requiring zero user set-up, adjustment or calibration, HiQ is built using a proprietary pattern recognition process not found anywhere else in the industry, which increases the accuracy of captured swing data, including the renowned SwingSmart 3D Swing View™. It utilizes an algorithm that adapts to each user’s swing to faithfully measure their drives, chips and putts.
Recently honored as a recipient of GOLF Magazine’s “Techy Award” in the Training Aid category, SwingSmart has received high praise from a variety of sources since its debut. These include being named the “Overall Winner” in the swing training category by MyGolfSpy.com and receiving a “Product Ingenuity” award from the International Network of Golf.
Follow on Twitter at @SwingSmart and Facebook.
For more information: http://www.swingsmart.com.
About NewSpin Golf
Based outside Chicago, NewSpin Golf is dedicated to revolutionizing golf training for both casual and committed players. Following a chance encounter with a PGA Tour star struggling with his golf swing in 2006, company President and CEO Angelo Papadourakis, an avid golfer, set about designing an easy-to-use and affordable system to help all golfers easily and accurately identify and correct problems in their own games.
Wolsey to Premiere High-Performance Golf Collection at PGA Merchandise Show, Booth 3253
British Heritage Line’s Golf Brand Ambassador Johan Lindeberg to Appear Thursday, January 23
(LEICESTER, England) – Wolsey – one of the world’s oldest existing clothing brands and a pioneer of premium men’s apparel for sporting endeavors – will premiere its range of sophisticated modern golfwear at the 2014 PGA Merchandise Show and welcome its Golf Brand Ambassador Johan Lindeberg on Thursday, January 23 from 10am to 2pm at Booth 3253.
Bearing the Wolsey Sportsman name, the collection uses traditional British menswear colors in a clean and subtle manner. These combine with minimal and strong textual patterns to create a “less-is-more” aesthetic. This, in turn, is reflected in the eye-catching minimalism of the Wolsey booth on display in Orlando.
The collection – which showcases a fit that is more middle ground than slim – has a strong focus on breathable, waterproof and multi-layered outerwear, along with performance merino polo’s, base layers, knitwear and pants. Many pieces rely on Invista THERMOCOOL technology that dual regulates body temperature to ensure the sportswear is “fit for purpose.”
“The PGA Show is a great place for us to launch our inaugural collection, and to formally welcome Johan in his role as our Ambassador,” says Wayne Webster, Wolsey’s Golf Sales Director. “It will be the beginning of the latest chapter in the Wolsey story that stretches continuously back to 1755.”
Throughout its history, Wolsey has been worn by historic explorers like Captain Robert Falcon Scott, Roald Amundsen and Sir Ernest Shackleton – and sporting greats such as World Golf Hall of Fame members Peter Allis and Tony Jacklin. Wolsey plans to recreate a team of inspiring pioneers that champion the company’s spirit of adventure and embody the brand aesthetic. Among the newest additions are European Tour players Robert Rock, Tom Lewis and James Heath.
For more information: http://www.Wolsey.com.
Founded in 1755 in Leicester, England, Wolsey is one of the world’s oldest existing clothing companies. Its rich and storied heritage includes unrivalled success producing premium men’s apparel for a wide range of sporting endeavors.
During the 19th century, Wolsey quickly established itself as Britain’s premium manufacturer of finest quality hosiery and a champion of knitwear innovation, opening one of the first steam powered factories in 1859.
Wolsey’s global reputation as an outfitter for pioneering men was sealed in 1911 when its breathable thermal underwear was selected and publicly endorsed by Captain Robert Falcon Scott for his historic race to the South Pole. Eight years later Wolsey also supplied undergarments for Sir Ernest Shackleton and his team’s expedition to Murmansk. For the British and Allied troops, Wolsey produced more than 18 million pieces of knitwear during World War I.
In the 1920s – an era of flamboyance – outdoor activities such as golf, tennis and swimming were extremely popular and Wolsey became a leading maker of garments for these pursuits. Notably, the company devoted a special production line for the manufacture of golf apparel, which was successfully marketed under the “Sportsman” name using a “Fox” motif as the brand logo.
From mid-century through the 1970s, Wolsey was particularly recognized for its golf range. Endorsers included renowned champions Tony Jacklin, Peter Allis, David Feherty, Fuzzy Zoeller and Roger Davis. Wolsey collections were also selected by numerous sporting organizations and teams, including Aston Villa, the FA CUP Final, the West Indies, England and New Zealand.
With its historic track record, in 1935 Wolsey was appointed a Royal Warrant as Hosiery Manufacturers to his Majesty King George V, an honor still held with today’s monarchy.
Go LooooongTM: COBRA Introduces Tour-Inspired BiO CELL+ Fairways
CARLSBAD, Calif. (Jan. 16, 2013) – Today, COBRA Golf announced the release of its BiO CELL+ Fairways, featuring a tour-inspired compact head design with eight tour-loft/trajectory settings to deliver fine-tuned distance with workability and control.
“In an effort to continually improve upon our top-performing products, we worked in collaboration with some of our Tour players to design the club head on our BiO CELL+ Fairways,” said Jose Miraflor, director of product marketing at COBRA Golf. “The clubs have a great look and feel and are purpose-built to deliver exactly what Tour-level players need.”
The BiO CELL+ Fairways (MAP $249) are available for pre-order now at http://www.cobragolf.com and will begin shipping Feb. 7. Features include:
The BiO CELL+ Fairways are available in right-handed 3-4F and 5-7F models and feature a Lamkin – ACE 3GEN 360 grip. They are expected to have a presence in the bags of COBRA PUMA GOLF Tour players including Rickie Fowler, Ian Poulter, Lexi Thompson and Jesper Parnevik throughout the 2014 season.
CHAMP to Launch New Grips, Helix Spike and FLIX Pro Divot Tool
at PGA Merchandise Show, Booth 2629
Grips Available for Demo at Equipment Testing Center, Station 9
(MARLBOROUGH, MA) – CHAMP/MacNeill Engineering Worldwide – The World Leader in Sport Cleat Technology® and maker of innovative CHAMP spikes, high-performance golf tees and accessories – will unveil five grip models, the new Helix spike and the FLIX Pro Divot Tool at Booth 2629 during the PGA Merchandise Show, January 22-24 in Orlando, FL.
Extensive research and development led to the creation of four “full swing” grip options – C2, C4, C6 and C8 – and the C1 putter grip. Each is designed with a strong emphasis on technical innovation and game-improving performance, while incorporating attractive designs and colors. More information on each is available here and below.
CHAMP’s new Helix cleat is engineered with a special green-friendly spiral design to minimize spike marks. It provides incredible stability and traction, while using advanced materials for maximum durability. The #1 Brand on Tour®, CHAMP spikes were used by winners in more than 50 events worldwide in 2013.
“The PGA Show has always been an ideal venue to introduce our products to new and existing customers, PGA professionals and the media,” says Harris MacNeill, President and CEO of CHAMP/MacNeill Engineering Worldwide. “We have grown so much in recent years and our entire global staff is excited about releasing the new grips and adding to the other categories that have been the hallmark of our business.”
Also new for 2014 is the latest generation of the FLIX Divot Repair instrument, offered under the FLIX Pro moniker. While it shares the same design and structural strength of the original, the “Pro” model features a high-end aluminum and is available in three stunning new colors – silver, black and red. It includes a magnetically attached ball-marker that can be customized to highlight company, club or event logos and names.
Beyond the new products listed above, CHAMP will also exhibit its award-winning FLYtee lines and a variety of other premium accessories. Each will be on display at the company’s booth and the new grips will be available for sampling at the Equipment Testing Center (hitting station #9). Details on the grips include:
With more than 100 active distributors, CHAMP is the world’s largest manufacturer of replaceable spikes. The company produces more than 140 million spikes annually and is the dominant global brand in football, soccer, golf, baseball, cricket, rugby and other sports.
For more information: http://www.champgolf.com, 1-800-OK-CHAMP.
About CHAMP/MacNeill Engineering Worldwide
Celebrating more than 80 years of unparalleled engineering innovations, CHAMP/MacNeill Engineering Worldwide has been a pioneer in spike technology since it introduced the world’s first locking spike, SURE-LOK. The world’s largest manufacturer of replacement spikes specific to various sports, the company has produced several industry-changing systems under the CHAMP brand and has become the #1 choice of Tour golfers. Along with its signature Zarma® and ScorpionSTINGER™ spikes, the high-performance Zarma FLYtee™ was introduced in early 2011. With distribution in more than 100 countries, CHAMP/MacNeill is headquartered in Marlborough, MA, with offices in Europe and Asia.
PUMA® GOLF REVEALS THE LATEST SHOE THROUGH LiteStyle™ PLATFORM: BIOFUSION TOUR
New Shoe Fuses the Most Advanced Lightweight Technologies for Ultimate Performance and Comfort
CARLSBAD, Calif. (Jan. 14, 2014) – Today, PUMA Golf introduced the BIOFUSION, the latest Tour shoe from the brand’s Pro Collection and part of the PUMA Golf LiteStyle platform. Designed to provide golfers with the ultimate performance, lightweight comfort and style, BIOFUSION combines PUMA Golf’s most innovative footwear technologies—developed and tested by Tour players—into one sleek and eye-catching silhouette, while offering a two-year waterproof guarantee.
“The BIOFUSION literally fuses our most advanced and top performing technologies into a system that works together to create a revolutionary golf shoe,” said Grant Knudson, footwear manager, PUMA Golf. ”Our goal here is to provide golfers with the best of what PUMA Golf has to offer, merging function and fashion to improve their game and increase confidence on the course.”
A modern, clean and pure cell structure design in the shoe’s upper utilizes engineered shapes and innovative Rovenica Plus microfiber to provide supportive, lightweight and breathable performance. BIOFUSION’s lacing system moves freely from the upper and cradles the midfoot to maximize support and stability while providing a truly customized fit and feel. In addition, a super thin PowerFrame outsole utilizes strategically-placed flex grooves and traction elements that unite with a revolutionary FusionFoam midsole and integrated external heel counter to provide a flexible yet stable platform designed to move with the golfer’s foot.
“The BIOFUSION is easily the best golf shoe I’ve ever worn,” said Rickie Fowler, COBRA PUMA GOLF Tour staff. “The technology behind this shoe makes a noticeable difference for me on the course, its super light but provides the right amount of flexibility and support through my swing.”
BIOFUSION is the most recent addition to PUMA Golf’s new vision for golf footwear: LiteStyle. Hearing consumers’ demand for more options offering lightweight comfort, the average weight of the entire 2014 PUMA Golf footwear line is only 10.4 oz. and the line’s lightest shoe—also the lightest shoe in golf—is a staggering 6.5 oz. The lightweight nature of the footwear line delivers extreme comfort without sacrificing stability, support or performance.
“Every shoe we have developed for our 2014 collection, including BIOFUSION, began with the LiteStyle vision: lightweight comfort, performance and style,” said Tom Manthe, global marketing manager, PUMA Golf. “As the driving force behind the PUMA Golf footwear line, LiteStyle fits perfectly into PUMA Golf’s mantra, ‘Look Better. Feel Better. Play Better.’ The styles of footwear within the platform can be identified with a LiteStyle stamp; so if you see the stamp, its LiteStyle approved.”
Available in four fresh color options, Vibrant Orange/White, Black/White/PUMA Silver, White/Tradewinds/Fluo Yellow and White/Black, each shoe comes with two sets of laces, allowing golfers to customize their look as often as they want.
The BIOFUSION ($170) and BIOFUSION Wns ($110) will be available at golf retailers starting Feb. 1, 2014. Along with the BIOFUSION, PUMA Golf is launching the BIOFUSION Lite, which has the same performance features found in the Tour level shoe, boasts a similar silhouette, and is available at retailers starting March 1, 2014 in three colorways―Black/White/Fluo Yellow, White/Black and White/Vibrant orange―at a MSRP of $120, making it a true performer for players of all levels.
For more information on PUMA Golf’s entire collection of products, please visit http://www.cobragolf.com/pumagolf/. Follow us on Facebook at http://www.facebook.com/pumagolf and on Twitter at @pumagolf.
BirdieBox to Launch Golf ‘Discovery Shopping’ Concept at 2014 PGA Merchandise Show, Booth 3201
Curated Box of Premium Golf-Lifestyle Products Offered for Individuals, Events and Companies
(SCOTTSDALE, AZ) – BirdieBox will officially launch a new “discovery shopping” concept for the golf community at Booth 3201 during the 2014 PGA Merchandise Show, January 22-24 in Orlando.
This novel and previously untapped concept in the golf-lifestyle segment offers consumers a unique and personalized way to have the hottest products delivered right to their doorstep. Each box is attractively packaged and includes the current issue of Golf Digest magazine.
“BirdieBox is the solution for golfers who crave the hottest gear and want getting it to be convenient and highly affordable,” says company Founder and CEO Keith Bolognese. “Beyond individuals, we’re very excited about custom-curated boxes for corporate, charity and country club events.”
To receive pre-launch information and be kept informed of the latest developments, sign up at http://www.BirdieBox.com. Registrants also enter to win a two-person, expenses-paid, two-night stay in New York City. This will include a private ferry ride from Manhattan to play golf at the heralded Bayonne Golf Club, ranked as one of the “Best Modern Courses” by Golfweek..
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