Your Golf Closet in the Palm of Your Hand
Virtual Dressing Room Allows Users to Create and Share their Personality through PUMA Golf Looks
CARLSBAD, CA (March 12th, 2013) - PUMA Golf is fusing the worlds of Golf, Fashion and Technology together in their newly released iPhone and iPad (Android coming 4/1/2013) application – PUMA STYLECADDIETM. The app is a virtual dressing room that contains all of the key apparel, footwear and accessories that PUMA Golf offers allowing consumers to mix and match anything they want to create their own one-of-a-kind golf look.
“PUMA STYLECADDIE is a huge step forward in providing consumers an accessible and engaging way to check out our gear,” commented Tom Manthe, Global Marketing Manager, PUMA Golf. “This app offers both consumers and retailers a fresh way to interact with our brand and the product we offer. You can easily mix colors, patterns and silhouettes to create endless 360° head-to-toe looks.”
PUMA STYLECADDIE, a truly revolutionary fashion app, lets users select a male or female silhouette to dress. From there, the user can select from a wide assortment of shirts, bottoms, shoes and accessories, changing the styles as often as wanted until they have assembled their masterpiece. The silhouette can be rotated so the outfit is viewable at almost any angle, and don’t be surprised if the silhouette celebrates your work with a guitar riff in true PUMA Golf fashion.
Users can also start by using the ‘Lookbook’ tab in the upper right hand corner. This gives users pre-built looks that Rickie Fowler, Jonas Blixt, Lexi Thompson, Blair O’Neal and other PUMA Golf athletes will be wearing on Tour. Users can build the same exact look as their favorite PUMA Golfer or use the pre-built looks to generate new ideas for their own outfits.
To really personalize and share the look, consumers can use the ‘Photo Op’ function to layer their outfit over a photo they have taken of themselves. They can pose in several different positions and then brag about their outfit making skills through Twitter, Facebook or e-Mail.
Create and share your first PUMA Golf look now! http://bit.ly/PUMASTYLECADDIE #PUMASTYLECADDIE
The PUMA STYLECADDIE app is available in the Apple App Store and will soon be available in the Google Play Store. http://bit.ly/PUMASTYLECADDIE
Nike Athlete Tiger Woods Claims his 76th Victory with 14 Nike Clubs in his Bag
-Nike athletes Scott Brown and Suzann Pettersen also secured victories on their respective tours-
BEAVERTON, Ore. (March 11, 2013)- Nike Athlete Tiger Woods once again tamed the TPC Blue Monster course at the Trump Doral Golf Resort and Spa to secure his runaway victory at the WGC Cadillac Championship.
Helping to capture his 17th World Golf Championship win was his bag of 14 Nike clubs, including his Nike Method 001 putter. Woods was second in putts per round draining a total of 27 birdies, just one short of his record for the tournament.
Woods produced a career-best 100 putts for the tournament with technology that has been instrumental in his last six PGA Tour wins for the Swoosh. The Nike Method franchise features Nike’s polymetal groove technology, generating a faster forward roll at impact for increased accuracy and less skid.
The newest addition to Woods’ bag this week is the Nike VR_S Covert 5-wood. The VR_S Covert features high speed cavity back technology, moving weight to the perimeter to increase forgiveness and add even more distance to off-center shots.
On his switch to the new VR_S Covert 5-wood, Woods said, “I hit it a little bit further, so there’s a little bit bigger gap between the 3-iron and the 5-wood, but I can hit this 5-wood a little bit higher, so I can actually take something off it and throw it up in the air, which is nice.”
In addition to featuring Nike Golf apparel from the TW Collection, Woods also wore the Nike TW ’13 footwear.
Suzann Pettersen and Scott Brown also secured victories this weekend on their respective tours. Pettersen came from two behind to capture the trophy at the Mission Hills World Ladies’ Golf Championship. Pettersen, who has the new Nike VR_S Covert Tour driver in her bag, had a bogey-free final round, sinking six birdies with her Nike Method putter.
Brown secured his first PGA Tour win at the Puerto Rico Open with 14 Nike clubs in the bag. Brown went from a one-shot deficit to a one-shot victory Sunday when he drained a birdie putt on the 18th with his Nike Method putter. Brown earned a two-year exemption on tour and a spot in the PGA Championship this summer.
Woods’ Nike Golf Arsenal
Driver: Nike VR Tour 8.5-degree (Graphite Design DI 6X)
Fairway Wood: Nike VR Pro Limited Edition 3-wood/15-degree and Nike VR_S Covert 5-wood/19-degree
Irons: Nike VR Pro Blades (3-PW)
Wedges: Nike VR Pro 56-degree and 60-degree
Putter: Nike Method 001
Ball: Nike ONE Tour D
Footwear: Nike TW’13
Apparel: Nike Tiger Woods Collection
Pettersen’s Nike Golf Arsenal
Driver: Nike VR_S Covert Tour 9.5-degree, neutral position
Fairway Woods: Nike VR Pro Limited Edition 3-wood/15-degree
Hybrid: Nike VR Pro 18-degree
Irons: Nike VR Pro Cavity (4-5), Nike VR Pro Combo (6-PW)
Wedges: VR Pro 48-degree, 52-degree and 59-degree
Putter: Nike Method Core 3i
Ball: 20XI X
Footwear: Nike Lunar Links
Apparel: Nike Tour Performance Women’s Collection
Brown’s Nike Golf Arsenal
Driver: Nike VR Pro Limited Edition 8.5-degree
Fairway Woods: Nike VR Pro Limited Edition 3-wood/15-degree; Nike VR Pro Limited Edition 5-wood/19-degree
Irons: Nike VR Pro Blades 3-PW
Wedges: Nike VR Pro 54-degree and Nike VR Pro 60-degree
Putter: Nike Method 001 prototype
Ball: Nike 20XI
Footwear: Nike Lunar Control
Apparel: Nike Tour Performance Collection
Nike Golf’s 2013 PGA Tour Victories
· Tiger Woods- WGC Cadillac Championship
· Scott Brown- Puerto Rico Open
· Tiger Woods- Torrey Pines
· Russell Henley- Sony Open
Boccieri Golf Secret Grip Now Available Exclusively at
DICK’S Sporting Goods and Golf Galaxy
Customers Receive FREE Jack Nicklaus-Endorsed Secret Grip with Voucher
(SCOTTSDALE, AZ) – Boccieri Golf announces its Secret Grip is now available at DICK’S Sporting Goods and Golf Galaxy stores. Exclusive through Father’s Day, the retailers will install one free grip on the 7-iron or driver of any customer that presents a voucher from boccierigolf.com/secret-grip-free.
Recently introduced, the Secret Grip is a patented technological breakthrough that allows players to easily backweight their clubs, similar to the way Jack Nicklaus did while winning 73 PGA Tour titles and 18 major championships. Designed to be installed quickly and affordably on every manufacturer’s equipment, the Secret Grip’s heavier weight raises the club’s balance point, promoting consistently crisp contact for greater control and distance.
The added weight comes from a tungsten insert in the butt-end and a proprietary compound 40 percent heavier than properties used in standard grips.
“Back-weighting is a secret that TOUR players have employed for decades, so we are extremely excited about giving our players the same benefits with the Secret Grip,” says Randy Cameron, Vice President of Merchandising for Golf Galaxy. “By helping players get their hands set in a better position and keeping the swing on plane, they will enjoy better results. Moreover, Jack Nicklaus giving his support of the technology in the Secret Grip will instill the confidence in our customers to help them play their best.”
DICK’S Sporting Goods operates 511 stores across 44 states and Golf Galaxy has 81 locations in 30 states.
“Comprehensive research and testing proves backweighting allows golfers to maximize on-course performance,” says Stephen Boccieri, President and CEO of Boccieri Golf. “Partnering with Golf Galaxy and DICK’s to introduce the Secret Grip nationwide is a perfect way to put product into the hands of golfers with a no-risk, free trial offer.”
Coinciding with the Golf Galaxy and DICK’S retail launch is the debut of Secret Grip television commercials, which include Nicklaus and a description of the benefits of backweighting for players of all skill levels. The first in a series of year-long spots aired in February during the season premiere of Golf Channel’s “Feherty,” with Nicklaus as the featured guest.
The Secret Grip continues to receive praise from scores of leading media, including “Top Products from the PGA Show” honors from Golf Digest and GOLF Magazine. In addition, recent launch-monitor testing of more than 500 players shows 95 percent strongly prefer the Secret Grip over traditional grips.
Further advantages of the Secret Grip ($16.99 each) include:
Total length one-inch longer than standard grips, allowing players to “grip down” for improved play, especially around the green and on uneven lies
A built-up lower section – often preferred by PGA Tour players – completely removes the need for additional grip tape wrapping
The Secret Grip is the latest innovation from Boccieri Golf, pioneer of the popular Heavy Putter and critically acclaimed “Control Series” of full swing clubs.
For more information: http://www.boccierigolf.com, 888.788.8374.
About Boccieri Golf
Founded in 2005 by Stephen Boccieri, the company’s popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counterweight principals. This unique approach to club design is proven to benefit golfers of all abilities, as strategically placed weight in the butt-end of the shaft produces a higher balance point for smoother, more repeatable swings from driver through putter. Boccieri Golf’s Secret Grip, endorsed by Jack Nicklaus, is its latest innovation.
The company recently opened a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale. The 9,000-square-foot facility offers golfers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.
Boccieri Golf equipment has played a key role in victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours, and has received critical acclaim from golf and lifestyle media worldwide.
What’s COBRA PUMA GOLF athlete Ian Poulter’s secret weapon? His ZL Shoes. Designed with luxury, class, performance and style in mind, the ZL (stands for Zero Limits) is the regular golf shoe’s equivalent of a fancy tuxedo. It features cutting-edge technology like a carbon fiber shank in the shoe’s DUO FLHT Chassis, which provides stability for the golfer, yet allows for torsional movement. It has 14 replaceable S²Quill® spikes along with molded S²QuillTec® spikes for extra grip. Not to mention it’s waterproof and provides the ultimate in breathability and cushioning.
The PGA of America Partners with Fore!! Axel & Hudson to Launch
PGA Authentic Junior Apparel Collection
Golf-Inspired Children’s Clothing and Accessories
Debuts at Department Stores, Boutiques Nationwide
(Monterey Park, CA) – Fore!! Axel & Hudson – the award-winning, golf-inspired children’s apparel brand – announces it has partnered with The PGA of America to launch PGA Authentic Junior by Fore!! Axel & Hudson, a golf-inspired collection for boys and girls available starting this spring at department stores and premier boutiques nationwide.
Showing at ENK Children’s Club, March 10-12 at the Javits Center in New York City (Booth #9109), PGA Authentic Junior includes a balance of classic and fashion-forward clothes, accessories and headwear. Capturing Fore!! Axel and Hudson’s Southern California roots and the PGA’s pride and passion for the game, the designs feature eye-catching details and luxurious, eco-friendly fabrics. Retailing from $34 to 101, items are available in sizes 2T to 12.
“The inaugural collection draws upon the rich history of golf for inspiration and combines that with the on-trend looks, silhouettes and small touches that make our clothes so distinctive,” says Paul Nguyen, Fore!! Axel & Hudson Co-Owner and Creative Director. “It’s been an exciting and natural partnership to collaborate with such an iconic organization. We’re hoping PGA Authentic Junior by Fore!! Axel and Hudson will truly change the landscape of children’s fashion in the world of golf on and off the course.”
Turner Broadcasting’s Cartoon Network Enterprises (CNE) – the licensing and merchandising arm for the children’s television network – brokered the deal between the two companies in its role as the youth licensing agent for The PGA of America. Partners since 2009, CNE is charged with creating a line of consumer products that appeal to the sport’s youngest fans and also creates a broader and more accessible entry point to the sport. The licensing deal is one part of a larger, long-standing relationship that exists between Turner Sports and The PGA and will continue through 2019, as the two companies previously extended their broadcasting and interactive media agreements, covering the PGA Championship, PGA Grand Slam of Golf and PGA.com.
About Foresome Inc.
Foresome Inc. is parent company of the Fore!! Axel & Hudson, Fore’N’Birdie and PGA Authentic Junior by Fore!! Axel & Hudson brands. It is co-owned by designer and avid golfer Paul Nguyen, along with his business partner, Elisa Hera.
Nguyen has been designing clothing and accessories for more than 14 years, including eight creating sophisticated children’s apparel for the likes of Lucky Brand Jeans, Babystyle and Baby Nay. Inspired by the birth of his two children – Isabella and Hudson – he launched Fore!! Axel & Hudson in 2009 with the goal of combining classic golf looks with hip, modern kid’s style. Axel is the middle name of Tiger Woods’ son Charlie, with whom Paul hopes his son Hudson will one day hit the links.
An instant success with merchandisers and consumers, Fore!! Axel & Hudson won the 2011 Earnshaw’s Magazine Earnie Award for “Best New Company.” In 2012, the company was nominated for the “Best Boys Collection” Earnie Award and red tricycle “Awesome Duds for Little Dudes” honor. People, US Weekly, In Touch and other leading titles have pictured the children of Tom Brady/Gisele Bündchen, Sandra Bullock, Rachel Zoe, Christina Aguilera, Gwen Stefani and Ashley Simpson wearing the line.
Premiering in Spring 2013, PGA Authentic Junior by Fore!! Axel & Hudson is a boys and girls collection for the off-course market developed in partnership with the PGA of America. Debuting simultaneously, Fore’N’Birdie is cool, fashion-driven and expressly for girls.
About The PGA of America
Since its founding in 1916, The PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, The PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. As The PGA nears its centennial, the PGA brand represents the very best in golf.
About Turner Broadcasting, Inc.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., CNN International, CNN.com and HLN; TBS, TNT, truTV and Turner Classic Movies; Cartoon Network, Boomerang and Adult Swim; and Turner Sports.
GLENMUIR MACWET GLOVES - ALL GRIP, NO SLIP
Glenmuir’s Macwet gloves are widely regarded throughout the game as the finest wet-weather golf gloves ever made - and for 2013 they come in a range of styles and colours.
Following the wettest summer for decades - and this spring almost guaranteed to bring more rain - owning reliable and purpose-made golf gloves has never been more important to the golfer.
The original Micromesh Glenmuir Golf Glove is now available in two lengths (short cuff and long cuff) with each design boasting six colours (white, white/black, black, navy. green and brown).
The gloves have been developed for warmer-weather use and are designed specifically to aid airflow around the hand and use the unique Aquatec® fabric, which boasts unbeatable moisture-wicking properties.
The fabric responds to moisture and climate change, allowing any water to be readily transported around and over the gloves’ surface to the fabric face from where it evaporates. This always provides the optimum amount of comfort and grip, whether hands are sweating from heat or made wet from spring rain.
The Glenmuir Golf Gloves (RRP £26-£28) come as a pair in a wide range of fittings (from Ladies Small (size 6),to Men’s XL (size 10)), with a snug fit recommended to maximise the benefits of improved grip and to ensure the best contact between hand, glove and club.
The key performance benefits are most noticeable any time the golfer’s hands are wet, either through weather or perspiration. In bad weather, the gloves help golfers keep their grip secure – while in drier weather many players opt to use just one glove to counter sweating palms.
The MacWet® Gloves’ gripping abilities can even be improved in the dry by dampening the gloves on the tee - by either sprinkling water on the palms or using a wet towel. The gloves will dry out again on the walk from the tee.
The gloves – which comply with R&A rules – stretch very slightly when worn initially, but then maintain a consistent fit. They can be hand or machine washed up to 40° C and retain their shape well when allowed to dry naturally.
MacWet gloves are synonymous with delivering incredible performance in the rain in many outdoor sports and pursuits (over 90% of Grand National jockeys regularly opt for the brand) and Glenmuir’s MacWet golf gloves are among the very best in the world.
Tin Cup® Introduces ‘Trunk Slammer,’ ‘Pot of Gold’ Golf Ball Marking Stencils
Designs Bring Good Luck, Flair to Rapidly Expanding Collection
(FALLS CHURCH, VA) – Tin Cup Products, LLC announces that Trunk Slammer and Pot of Gold are the latest styles added to its award-winning catalog of patented, Made in the USA golf ball marking stencils.
Crafted from 100 percent stainless steel, the March “Cup of the Month,” Trunk Slammer depicts an elephant silhouette with its trunk in the air and ready to take on the fairway. Pot of Gold, a colorful pattern that channels good fortune, joins the Luck of the Irish and Shamrock styles commemorating St. Patrick’s Day.
“Our monthly imaginative designs represent requests from our customers and fans who enjoy naming the styles through our Facebook account,” says company President Cabell Fooshe. “The latest introductions fly off the shelves and we’re confident these will impress to quickly become top sellers for individuals, outings, events and more.”
Available at hundreds of retailers nationwide and http://www.tin-cup.com, Tin Cups boast a personalization process that takes seconds. Players simply place the stencil over a ball and trace it using an ultra-fine point permanent marker.
More than 100 unique styles are available, including emblems from all four major military branches, visualization/game improvement marks and college logos. The company also offers an affordable customization program that’s trusted by well-known corporations, charities, media outlets, celebrities and individuals.
For more information: http://www.tin-cup.com, 888.984.6287.
About Tin Cup Products, LLC
Tin Cup’s patented golf ball marking stencils are crafted from 100 percent stainless steel and Made in the USA. The entire personalization process takes just seconds, placing the Tin Cup over a golf ball and tracing the design using an ultra-fine point permanent marker. In addition to more than 100 existing models, a customization program provides low minimums, affordable pricing and prompt delivery for corporations, charities, media outlets, celebrities, events and others seeking a distinctive gift.
Tin Cup stencils are currently sold at more than 1,200 retail locations worldwide, including PGA Superstore, Edwin Watts, Roger Dunn and Golfsmith, as well as elite clubs and resorts like Baltusrol, Bandon Dunes, Congressional, Kingsmill, Medinah, Reynolds Plantation, The Boulders, Torrey Pines, Wailea and Sea Island. The company also has distribution in Canada, the UK and Japan.
Winner of “Best New Product” at the 2010 PGA Merchandise Show, it has been heralded by leading authorities worldwide, including CBS Sports, Cigar Aficionado, CNN, Forbes, Gifts.com, Globe & Mail, Golf Business, Golf Digest, GOLF Magazine, Good Housekeeping, Men’s Journal, People Country, TheStreet.com, TODAY Show, USA Today, Yahoo! and many others.
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