Go LooooongTM: COBRA Introduces Tour-Inspired BiO CELL+ Fairways
CARLSBAD, Calif. (Jan. 16, 2013) – Today, COBRA Golf announced the release of its BiO CELL+ Fairways, featuring a tour-inspired compact head design with eight tour-loft/trajectory settings to deliver fine-tuned distance with workability and control.
“In an effort to continually improve upon our top-performing products, we worked in collaboration with some of our Tour players to design the club head on our BiO CELL+ Fairways,” said Jose Miraflor, director of product marketing at COBRA Golf. “The clubs have a great look and feel and are purpose-built to deliver exactly what Tour-level players need.”
The BiO CELL+ Fairways (MAP $249) are available for pre-order now at http://www.cobragolf.com and will begin shipping Feb. 7. Features include:
The BiO CELL+ Fairways are available in right-handed 3-4F and 5-7F models and feature a Lamkin – ACE 3GEN 360 grip. They are expected to have a presence in the bags of COBRA PUMA GOLF Tour players including Rickie Fowler, Ian Poulter, Lexi Thompson and Jesper Parnevik throughout the 2014 season.
CHAMP to Launch New Grips, Helix Spike and FLIX Pro Divot Tool
at PGA Merchandise Show, Booth 2629
Grips Available for Demo at Equipment Testing Center, Station 9
(MARLBOROUGH, MA) – CHAMP/MacNeill Engineering Worldwide – The World Leader in Sport Cleat Technology® and maker of innovative CHAMP spikes, high-performance golf tees and accessories – will unveil five grip models, the new Helix spike and the FLIX Pro Divot Tool at Booth 2629 during the PGA Merchandise Show, January 22-24 in Orlando, FL.
Extensive research and development led to the creation of four “full swing” grip options – C2, C4, C6 and C8 – and the C1 putter grip. Each is designed with a strong emphasis on technical innovation and game-improving performance, while incorporating attractive designs and colors. More information on each is available here and below.
CHAMP’s new Helix cleat is engineered with a special green-friendly spiral design to minimize spike marks. It provides incredible stability and traction, while using advanced materials for maximum durability. The #1 Brand on Tour®, CHAMP spikes were used by winners in more than 50 events worldwide in 2013.
“The PGA Show has always been an ideal venue to introduce our products to new and existing customers, PGA professionals and the media,” says Harris MacNeill, President and CEO of CHAMP/MacNeill Engineering Worldwide. “We have grown so much in recent years and our entire global staff is excited about releasing the new grips and adding to the other categories that have been the hallmark of our business.”
Also new for 2014 is the latest generation of the FLIX Divot Repair instrument, offered under the FLIX Pro moniker. While it shares the same design and structural strength of the original, the “Pro” model features a high-end aluminum and is available in three stunning new colors – silver, black and red. It includes a magnetically attached ball-marker that can be customized to highlight company, club or event logos and names.
Beyond the new products listed above, CHAMP will also exhibit its award-winning FLYtee lines and a variety of other premium accessories. Each will be on display at the company’s booth and the new grips will be available for sampling at the Equipment Testing Center (hitting station #9). Details on the grips include:
With more than 100 active distributors, CHAMP is the world’s largest manufacturer of replaceable spikes. The company produces more than 140 million spikes annually and is the dominant global brand in football, soccer, golf, baseball, cricket, rugby and other sports.
For more information: http://www.champgolf.com, 1-800-OK-CHAMP.
About CHAMP/MacNeill Engineering Worldwide
Celebrating more than 80 years of unparalleled engineering innovations, CHAMP/MacNeill Engineering Worldwide has been a pioneer in spike technology since it introduced the world’s first locking spike, SURE-LOK. The world’s largest manufacturer of replacement spikes specific to various sports, the company has produced several industry-changing systems under the CHAMP brand and has become the #1 choice of Tour golfers. Along with its signature Zarma® and ScorpionSTINGER™ spikes, the high-performance Zarma FLYtee™ was introduced in early 2011. With distribution in more than 100 countries, CHAMP/MacNeill is headquartered in Marlborough, MA, with offices in Europe and Asia.
PUMA® GOLF REVEALS THE LATEST SHOE THROUGH LiteStyle™ PLATFORM: BIOFUSION TOUR
New Shoe Fuses the Most Advanced Lightweight Technologies for Ultimate Performance and Comfort
CARLSBAD, Calif. (Jan. 14, 2014) – Today, PUMA Golf introduced the BIOFUSION, the latest Tour shoe from the brand’s Pro Collection and part of the PUMA Golf LiteStyle platform. Designed to provide golfers with the ultimate performance, lightweight comfort and style, BIOFUSION combines PUMA Golf’s most innovative footwear technologies—developed and tested by Tour players—into one sleek and eye-catching silhouette, while offering a two-year waterproof guarantee.
“The BIOFUSION literally fuses our most advanced and top performing technologies into a system that works together to create a revolutionary golf shoe,” said Grant Knudson, footwear manager, PUMA Golf. ”Our goal here is to provide golfers with the best of what PUMA Golf has to offer, merging function and fashion to improve their game and increase confidence on the course.”
A modern, clean and pure cell structure design in the shoe’s upper utilizes engineered shapes and innovative Rovenica Plus microfiber to provide supportive, lightweight and breathable performance. BIOFUSION’s lacing system moves freely from the upper and cradles the midfoot to maximize support and stability while providing a truly customized fit and feel. In addition, a super thin PowerFrame outsole utilizes strategically-placed flex grooves and traction elements that unite with a revolutionary FusionFoam midsole and integrated external heel counter to provide a flexible yet stable platform designed to move with the golfer’s foot.
“The BIOFUSION is easily the best golf shoe I’ve ever worn,” said Rickie Fowler, COBRA PUMA GOLF Tour staff. “The technology behind this shoe makes a noticeable difference for me on the course, its super light but provides the right amount of flexibility and support through my swing.”
BIOFUSION is the most recent addition to PUMA Golf’s new vision for golf footwear: LiteStyle. Hearing consumers’ demand for more options offering lightweight comfort, the average weight of the entire 2014 PUMA Golf footwear line is only 10.4 oz. and the line’s lightest shoe—also the lightest shoe in golf—is a staggering 6.5 oz. The lightweight nature of the footwear line delivers extreme comfort without sacrificing stability, support or performance.
“Every shoe we have developed for our 2014 collection, including BIOFUSION, began with the LiteStyle vision: lightweight comfort, performance and style,” said Tom Manthe, global marketing manager, PUMA Golf. “As the driving force behind the PUMA Golf footwear line, LiteStyle fits perfectly into PUMA Golf’s mantra, ‘Look Better. Feel Better. Play Better.’ The styles of footwear within the platform can be identified with a LiteStyle stamp; so if you see the stamp, its LiteStyle approved.”
Available in four fresh color options, Vibrant Orange/White, Black/White/PUMA Silver, White/Tradewinds/Fluo Yellow and White/Black, each shoe comes with two sets of laces, allowing golfers to customize their look as often as they want.
The BIOFUSION ($170) and BIOFUSION Wns ($110) will be available at golf retailers starting Feb. 1, 2014. Along with the BIOFUSION, PUMA Golf is launching the BIOFUSION Lite, which has the same performance features found in the Tour level shoe, boasts a similar silhouette, and is available at retailers starting March 1, 2014 in three colorways―Black/White/Fluo Yellow, White/Black and White/Vibrant orange―at a MSRP of $120, making it a true performer for players of all levels.
For more information on PUMA Golf’s entire collection of products, please visit http://www.cobragolf.com/pumagolf/. Follow us on Facebook at http://www.facebook.com/pumagolf and on Twitter at @pumagolf.
BirdieBox to Launch Golf ‘Discovery Shopping’ Concept at 2014 PGA Merchandise Show, Booth 3201
Curated Box of Premium Golf-Lifestyle Products Offered for Individuals, Events and Companies
(SCOTTSDALE, AZ) – BirdieBox will officially launch a new “discovery shopping” concept for the golf community at Booth 3201 during the 2014 PGA Merchandise Show, January 22-24 in Orlando.
This novel and previously untapped concept in the golf-lifestyle segment offers consumers a unique and personalized way to have the hottest products delivered right to their doorstep. Each box is attractively packaged and includes the current issue of Golf Digest magazine.
“BirdieBox is the solution for golfers who crave the hottest gear and want getting it to be convenient and highly affordable,” says company Founder and CEO Keith Bolognese. “Beyond individuals, we’re very excited about custom-curated boxes for corporate, charity and country club events.”
To receive pre-launch information and be kept informed of the latest developments, sign up at http://www.BirdieBox.com. Registrants also enter to win a two-person, expenses-paid, two-night stay in New York City. This will include a private ferry ride from Manhattan to play golf at the heralded Bayonne Golf Club, ranked as one of the “Best Modern Courses” by Golfweek..
Tin Cup to Showcase New ‘Incognito’ and ‘Amoré’ Golf Ball Stencils
Among 135-Plus Designs at PGA Merchandise Show, Booth 2208
‘Best New Product’ Winner Returns with Retailer Specials, Free POS Display Offer
(FALLS CHURCH, VA) – Tin Cup Products, LLC – maker of patented, Made in the USA golf ball marking stencils – will showcase its new Incognito and Amoré models alongside more than 135 other popular designs at Booth 2208 during the 2014 PGA Merchandise Show, January 22-24 in Orlando, FL.
Showcasing a distinctive hat, glasses and goatee combo, Incognito was inspired by the lead character from one of television’s most critically-acclaimed series which ended last September. For its part, Amoré arrives in advance of Valentine’s Day and features a rose that would make a perfect gift.
To celebrate being named “Best New Product” during its inaugural PGA Show, Tin Cup will run a show special providing a complimentary POS fixture and minimum of six free cups for every order of 30 pieces or larger. Choices for displays include a small or large wood model or black spinner that can hold up to 144 stencils.
“Every year, the PGA Show has produced noteworthy buzz and strong commitments for individual and tournament orders,” says Cabell Fooshe, President of Tin Cup. “Our growing community regularly requests new ideas, which spurred our first entry into popular culture with the new Incognito design.”
Crafted from 100 percent stainless steel, Tin Cup’s award-winning styles ($19.95 each) include emblems from all four major military branches, animals, visualization/game improvement marks and college logos.
The famed personalization process takes just seconds, as players place their favorite stencil over a ball and trace it using an ultra-fine point permanent Sharpie. Complementing popular styles like Luck of the Irish, Five O’Clock Somewhere and Jolly Roger, Tin Cup offers an affordable customization program that’s trusted by well-known corporations, charities, media outlets, celebrities and individuals.
One of the fastest-growing companies in golf, Tin Cup was named a top pick by Golf Digest and GOLF.com at the 2013 PGA Merchandise Show and earned SCOREGolf’s “Surprise Product of the Year” honor for 2012.
For more information: http://www.tin-cup.com, 888.984.6287.
About Tin Cup Products, LLC
Tin Cup’s patented golf ball marking stencils are crafted from 100 percent stainless steel and Made in the USA. The entire personalization process takes just seconds, placing the Tin Cup over a golf ball and tracing the design using an ultra-fine point permanent marker. In addition to more than 135 existing models, a customization program provides low minimums, affordable pricing and prompt delivery for corporations, charities, media outlets, celebrities, events and others seeking a distinctive gift.
Tin Cup stencils are currently sold at 1,500 retail locations worldwide, including PGA Superstore, PGA TOUR Shops, Edwin Watts, Roger Dunn and Golfsmith, as well as elite clubs and resorts like Baltusrol, Bandon Dunes, Congressional, Kingsmill, Medinah, Reynolds Plantation, The Boulders, Torrey Pines, Wailea and Sea Island. The company also has distribution in Canada, the UK and Japan.
Winner of “Best New Product” at the 2010 PGA Merchandise Show, it has been heralded by leading authorities worldwide, including CBS Sports, Cigar Aficionado, CNN, ESPN.com, Forbes, Gifts.com, Globe & Mail, Golf Business, Golf Digest, GOLF Magazine, Good Housekeeping, Men’s Journal, People Country, TheStreet.com, TODAY Show, USA Today, Yahoo! and many others.
Nike Lunar Empress: Engineered Support in a Sleek and Sporty Design
- New women’s golf shoe features Nike’s lightweight Lunarlon technology and Dynamic Flywire for maximized comfort and support -
BEAVERTON, Ore. (December 12, 2014) – Nike introduces the Nike Lunar Empress, a women’s golf shoe featuring innovative technologies – including Nike Lunarlon, Dynamic Flywire and Integrated Traction – perfect for every athlete. Available at retail January 1, 2014, the Lunar Empress offers the benefits of natural motion, cushioned comfort, control and breathability combined in a waterproof shoe.
“We’ve loaded up the new Lunar Empress with performance features designed to benefit golfers of all levels who want a flexible yet supportive shoe with amazing comfort,” says Lee Walker, Nike Golf Global Footwear Marketing Director. “It’s been fun working with golfers during product testing for the Lunar Empress and seeing their reactions to the shoe – how excited they are to welcome the fresh, sporty design to their ensemble and also their surprise at just how light it is.”
The Lunar Empress is extremely lightweight—only 7.4 ounces per shoe – and features responsive, full-length Lunarlon cushioning that runs from heel to toe for a comfortable ride. Dynamic Flywire technology, a lightweight series of supportive fibers, automatically adjusts during motion and provides targeted mid-foot support. The shoe’s superior flexibility allows for full range of natural motion, designed to move with and support the foot throughout the entire round, while an engineered dot pattern aids in breathability.
The rubber Integrated Traction system—molded spikes integrated into the outsole in different geometric shapes—runs the full length of the shoe and provides a more stable ride with better ground control.
Women’s Nike Lunar Empress
Street Price: $99
1. Laser Crimson/Red Violet-Hot Punch
2. White/Dark Grey-Pure Platinum
3. Violet Shade/Polarized Blue-Deep Royal Blue
4. Turbo Green/Lt. Lucid Green-Nightshade
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at http://www.nikegolf.com. To follow Nike Golf on Twitter visit http://www.twitter.com/nikegolf and to become a fan on facebook go to http://www.facebook.com/nikegolf. To view Nike Golf videos subscribe to our You Tube channel at http://www.youtube.com/nikegolf.
ECCO Golf Signs Four-Time Major Champion Ernie Els
Hall of Famer to Compete in Brand’s Award-Winning Hybrid Collection
(LONDONDERRY, NH) - Danish company ECCO – a leading manufacturer of innovative footwear – announces the signing of four-time major champion Ernie Els, who will showcase the company logo on his headwear and compete in its hybrid golf shoes featuring the award-winning E-DTS outsole.
In his legendary career, the 44-year-old South African has captured 70 professional titles around the world, most recently the 2013 BMW International Open. As part of this multi-year agreement, he will be featured in global marketing and advertising initiatives supporting the ECCO Golf Collection, and appear at company functions.
“ECCO has clearly struck on the winning formula,” says Els. “They make shoes that look great, are incredibly comfortable, can be worn almost anywhere and offer the kind of stability a guy like me really needs on the course.”
Throughout 2014, Els will be seen competing globally in a range of selections from current collection. These include the new Street EVO One, acclaimed BIOM Hybrid and luxurious Tour Hybrid models. Each is built atop a patented configuration of approximately 100 moulded traction bars with 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superb, Tour-quality grip.
“Ernie’s style, iconic swing and incredibly gracious personality make him one of the game’s truly unique figures,” says Jesper Thuen, Global Sponsorship, PR & Event Manager – ECCO Golf. “He’s been a big fan and supporter of ECCO since the dawn of the hybrid golf shoe revolution, and will now be a very high-profile ambassador for years to come.”
Known as “The Big Easy,” Els was inducted into the World Golf Hall of Fame in 2011. His myriad accomplishments include twice winning the Open Championship (’02, ’12) and the U.S. Open (’94, ’97), earning two European Tour Order of Merit crowns (’03, ’04) and capturing the World Match Play Championship a record seven times. The former World No. 1 was also named PGA Tour Rookie of the Year (’94) and European Tour Player of the Year (’94, ’02, ’03).
Away from the course, Els is widely admired for his business portfolio and philanthropic endeavors. In addition to his work as a golf course architect (Ernie Els Design), he has an acclaimed wine-making business (Ernie Els Wine) and a charitable foundation supporting youth golf in South Africa (The Ernie Els & Fancourt Foundation).
Most personal, however, is The Els for Autism Foundation established in 2009 by Els and his wife Liezl shortly after their son Ben was diagnosed with autism. The Foundation is focused on establishing a state-of-the-art Center of Excellence combining the vital components of education, medical and professional services and transition to adulthood.
The ECCO Golf collection is also worn in competition by scores of Tour stars worldwide, including Fred Couples, Graeme McDowell, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Andreas Hartø, Wu Ashun, Stuart Appleby, JB Hansen and many others.
ECCO, a world leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. The design philosophy is rooted in the founder’s approach to being a shoemaker – the shoe must follow the foot. The shoes of ECCO are anchored in functionality, quality and craftsmanship on the platform of Scandinavian design. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. Today, ECCO products are sold in 91 countries at 1,100 ECCO stores and 14,000 other sales locations. The company is family-owned and the workplace to 19,500 employees from over 50 countries. In 2012, revenue increased by 14% to DKK 8 billion with profits before tax of DKK 1.1 billion.
ECCO USA is based in Londonderry, New Hampshire. For more information: http://www.eccousa.com, 800.886.3226.
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