CARLSBAD, CA (May 15, 2013) –PUMA Golf has officially announced the release of the Faas Lite Mesh – the lightest shoe in golf.
“Weighing in at only 6.5 ounces, the Faas Lite Mesh is lighter than other golf shoes in the market,” commented Tom Manthe, Global Marketing Manager, PUMA Golf. “The new, spikeless footwear style is designed to take you from the street to the course in lightweight, maximum comfort and trend-setting style.”
Inspired by minimalist running, the zero heel-to-toe drop gives golfers a barefoot feeling and allows for a more natural stride and posture during the swing. The zero heel-to-toe drop refers to the sole of the shoe staying the same height, much like a foot would stand if wearing no shoe.
Strategically placed corrugated flex grooves move with the foot for a more natural movement. The grooves provide optimal flexibility and increases ground contact throughout the swing for improved traction and stability.
Additionally, the Faas Lite Mesh features SmartQuill® traction technology that provides directional grip elements to enhance ground contact for improved stability and traction. Evertrack® carbon rubber in the forefoot and heel provide long lasting durability and an OrthoLite® sockliner provides long lasting comfort and enhanced fit, so golfers can rock the Faas Lite Mesh comfortably round after round.
In addition to the lightest shoe in golf, PUMA Golf will be releasing the Faas Lite, an extremely lightweight and waterproof golf shoe. A combination of FaasFoam+ (a proprietary blend of foam and rubber that is 25% lighter than previous foams) and lightweight materials in the lining package and tongue create an extremely light and comfortable shoe that weighs just 8.7oz. Microfiber leather with stormCELL provides super lightweight performance and waterproof protection. Like the Faas Lite Mesh, zero heel-to-toe drop, corrugated flex grooves and SmartQuill® traction technology is found in the Faas Lite to deliver a lightweight, performance golf shoe.
The lightweight technology is packed with unquestionable style in three colorways for both the Faas Lite and Faas Lite Mesh. The Faas Lite Mesh is available in Brilliant Blue/Limeade, Vibrant Orange/White and White/Black and the Faas Lite is available in White/Vibrant Orange, White/Black/Brilliant Blue and Black/Castle Rock. All styles come with two laces, one tonal and one pop color for golfers to customize their footwear look.
The Faas Lite Women’s and Faas Lite Mesh Women’s have all the same features and benefits as the men’s versions but weigh in even lighter at 7.0 oz and 5.5 oz, respectively. Women can choose from two colorways: White/PUMA Silver/Virtual Pink and Black/White/Virtual Pink in the Faas Lite Women’s and Black/Virtual Pink and White/Brilliant Blue in the Faas Lite Mesh Women’s.
PUMA Golf will also be releasing a limited edition version, the Faas Lite Splatter. Taking inspiration from Rickie Fowler’s ‘Golf Art’ in 2010 and the graphic designs on COBRA Golf’s AMP CELL line of products, the Faas Lite Splatter features paint splatter designs on a white outsole with an orange formstripe. For more information, visit puma.com/golf
Faas Lite MSRP: $100 Faas Lite Mesh MSRP: $90
Faas Lite Women’s MSRP: $90 Faas Lite Mesh Women’s MSRP: $80
Faas Lite Splatter MSRP: $110
Nike Golf Elevates Nike Free-Inspired Footwear with the TW’14
-Increased flexibility and range of athletic motion enables more power through the swing-
BEAVERTON, Ore. (May 13, 2013) – Building upon the success of last year’s TW’13, Nike Golf brings enhancements and a modified look to the new Nike TW’14 footwear. Nike Athlete Tiger Woods debuted the new Nike shoe in a dramatic fashion with his 78th PGA Tour career victory at The Players Championship. The new iconic shoe is also the first Nike Golf shoe to be made available on NIKEiD with previews beginning May 20, 2013.
The original Nike TW’13 was created through insights from the athlete himself, Tiger Woods, who stated, “I train with Nike Free technology all the time… I love training in it, running in it, lifting in it. So I asked, why can’t I play golf in it?”
With that, Nike designers set to work creating a Nike Free-inspired golf shoe tailored to maximize Woods’ game.
Woods first debuted the TW’13 on Tour late in the 2011 season and the game-changing shoe took the marketplace by storm in 2012. Through his inspiration, hands-on testing and detailed feedback, Nike Golf has continued the collaboration with Woods on the new Nike TW’14, further enhancing the fit, feel and function.
The natural motion engineered outsole of the Nike TW’14 is designed to mimic and conform to the natural motion of the foot, and still deliver all the protection and traction of a lightweight performance golf shoe. This innovative outsole allows the athlete to keep contact with the ground longer, better harnessing the energy of the foot to the shoe and, therefore, the shoe to the ground.
“These shoes provide freedom of movement and allow me to release more power through my swing,” said Woods.
The new upper features improved ventilation that delivers increased breathability and comfort. This was achieved through strategically located perforations and a more comfortable mesh tongue providing athletes the ventilation they want without compromising the waterproof protection they need.
“With this shoe, we worked diligently to take every detail to a new level,” said Tobie Hatfield, Athlete Projects Innovator in Nike’s Innovation Kitchen. “Tiger’s relentless focus on getting better makes us better. His insights force us to never stop innovating and delivering technology that will enhance a golfer’s performance. In the TW ’14, he wanted more stability with mobility and we’ve accomplished that by using Nike’s Dynamic Flywire technology which moves with him, but stabilizes his foot when he swings. We also increased breathability of the shoe by using a full mesh tongue.”
The new TW’14 footwear stays true to Woods’ signature colors, White, Black and Red, and also adds a new colorway to the mix, Cool Grey with Vivid Blue and Venom Green accents (available 8.1).
Nike TW’14 on NIKEiD
With the fully customizable TW’14 iD version, consumers can create the perfect combination of breathability and traction for their playing conditions. In addition to choosing a wide-range of color combinations, golfers can choose between two distinct uppers: waterproof and breathable. The waterproof upper is made of multi-stretch synthetic leather for weather protection and durability, and the breathable upper (available exclusively with NIKEiD) features lightweight mesh to keep feet comfortable on hot days. The TW’14iD is available in two outsoles, either the Spike version or the Integrated Traction option (molded rubber). Consumers can also personalize their shoes by adding their name or an inspirational message to the inside tongues.
Nike TW’14 Available: June 7, 2013 MSRP: $220 MAP/Street: $180 June 7, 2013 Colorways: Black/Reflective Silver-Varsity Red; White/Metallic Dark Grey-Varsity Red August 1, 2013 Colorway: Cool Grey/Black-Vivid Blue-Venom Green
Nike TW’14 iD Preview: May 20, 2013 Available: June 7, 2013 MSRP: $ 225
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at http://www.nikegolf.com. To follow Nike Golf on Twitter visit http://www.twitter.com/nikegolf and to become a fan on Facebook go to http://www.facebook.com/nikegolf . To view Nike Golf videos subscribe to our You Tube channel at http://www.youtube.com/nikegolf .
Exotics Fairway Woods Have Two Top-Ten Finishes at the Players Championship
Batavia, IL USA—Exotics fairway woods were in the bags of players finishing T2 and T8 at the PGA Tour’s Players Championship this past weekend. Tour Edge is continuing their presence on Tour with eight top-ten finishes so far in the 2013 season.
Located in Batavia, IL, Exotics is a division of Tour Edge Golf Manufacturing. Exotics golf clubs are for those who demand the finest performing golf clubs in the world. With experienced designers and smaller production runs, Exotics by Tour Edge can bring futuristic technologies to the marketplace months, even years, ahead of its time. Exotics’ manufactures the finest quality, high-technology golf clubs and hand-assembles them one set at a time. The company’s clubs are distributed throughout the United States and the world. Availability ranges from some of the finest green-grass locations in the country to the largest discount golf shops.
Adams Golf Adds to Award-Winning Hybrid Family with Idea SUPER 9031 and Idea SUPER DHy
PLANO, TEXAS, April 30, 2013 – Adams Golf announced the addition of the Idea SUPER 9031 and Idea SUPER DHy to its award-winning family of hybrids. Both models are geared toward low-to-mid handicap players and reflect Adams’ renowned easy-to-hit for all skill levels philosophy.
Setting a new benchmark in their respective categories, the clubs utilize patented Velocity Slot Technology (VST) to increase ball speeds and promote additional distance. The SUPER 9031 improves upon its predecessor (Idea Pro Black 9031), with enhanced shaping and the use of slots to produce a hotter clubface. A new and better replacement for long irons that bridges the gap for better players, the Idea SUPER DHy, offers a penetrating ball flight with workability that is superior to today’s standard irons.
“These new SUPER additions fill a gap that better golfers need – easy-to-hit clubs that go farther will also help them manipulate their shot shape,” said Justin Honea, Director of Product Development. “Our Tour reps receive numerous requests each week from players wanting our hybrids with these different characteristics and we’ve delivered with the SUPER 9031 and SUPER DHy.”
Idea SUPER 9031 Featuring an eye-pleasing compact 80cc clubhead, the SUPER 9031 combines a Cut-Thru sole slot with a refined crown slot. The result is faster ball speeds compared to non-slotted hybrids and traditional long irons. An ultra-thin 455 stainless steel clubface produces a trampoline effect approaching the USGA limit.
“Our goal was to improve what was already arguably the most popular hybrid on the PGA Tour, and we succeeded,” said Michael Fox, Director of Global Product Management. “When you look at the performance characteristics combined with strategically-placed center of gravity toward the toe, SUPER 9031 is the ultimate players’ hybrid.”
Idea SUPER DHy Merging the unique attributes of a hybrid and a traditional long iron, the Idea SUPER DHy is a power-packed replacement. It gives the extra distance and forgiveness of a hybrid with the shot-shaping control and workability of a long iron. A unique bulge-and-roll face technology improves forgiveness and shot dispersion.
“We set out to design this club as an easier to hit alternative to most of the utility clubs on the market,” added Fox. “Tour players consistently rave about its versatility and how ideally it launches the ball, with several asking if we can make them a full set of DHy irons!”
Models, Pricing and Availability The Idea SUPER 9031 Hybrid will feature the Mitsubishi Diamana D+ 82gram shaft (R, S and X flex) and be offered in lofts of 16°, 18°, 20° and 23° with left-handed models for 18° and 20°. It will carry an MSRP of $199.99, with a retail launch date of May 15, 2013.
The Idea SUPER DHy will come standard with the Matrix OZIK hX3 White Tie shaft in R, S and X flex. It will be available in lofts of 18°, 21°, 24° and 27° with left-handed models for 18°, 21° and 24°. It will carry an MSRP of $199.99, with a retail launch date of May 15, 2013.
Adams Golf, the maker of the #1 Hybrids played on the PGA Tour, based on 2012 usage reported by the Darrell Survey Co., offers a complete lineup of innovative, easy-to-hit products for golfers of all skill levels. For more information, please visit http://www.adamsgolf.com or shop.adamsgolf.com.
New Start-up Brex Golf Announces Launch of BG-1 Golf Putter
Features Modular Hosel Design and Patented Alignment Aid
(Knoxville, Tennessee – April 30, 2013) — Brex Golf, a new golf equipment design and production company, located in Knoxville, Tenn., has launched the precision-milled Model BG-1 putter which won’t be mistaken for any other putter on the market with its modular hosel design and patented alignment system. It is being sold directly to consumers from the Brex Golf website at http://www.BrexGolf.com.
“Brex Golf has done an excellent job in allowing golfers to custom build their own putters. With this new innovation in putter design and superior feel when the ball is coming off the face of the putter, draining more putts has never been easier.” David Reed, Director of Instruction, Ruggles Ferry Golf Club, Strawberry Plains, Tenn.
The model BG-1 provides two distinguishing benefits to help golfers at all skill levels sink more putts.
With its modular design, the BG-1 putter enables golfers to get custom fit at home by allowing them to choose between three different hosels (the precisely engineered component that connects the head to the shaft). The hosel changes not only the look of the putter and the way it sets up at address, but it also affects the balance point (center-of-gravity) which changes the way the putter feels in the hands. A player can select the hosel that suits his eyes or the one that feels the best and matches his stroke.
For those golfers unsure about which hosel is best for their game, Brex Golf offers the Model BG-1 Complete Package, which includes all three hosels, shafts and grips. The player can try out and keep all three or select the one that works best and return the other two for a refund.
The second major benefit of the unique BG-1 putter is the Half-Pipe, a patented alignment aid (US Patent D581477) that guides the player’s eyes over the ball, the optimum position for putting effectively. When the eyes are over the ball, the Half-Pipe’s center line becomes a straight line. Additionally, the Half-Pipe is the width of a golf ball, helping to frame the ball and subconsciously aid the starting of the ball on the target line. The Half-Pipe is available in either white or black with contrasting paint fill.
Specifications: The body of the BG-1 putter is CNC milled from 303 stainless steel while the Half-Pipe is CNC milled from 6061 aluminum. All Model BG-1 putters come with a True Temper stepless shaft and white Iomic grip (black available on request).
• Head weight: 350g • Loft: 4 degrees • Lie: 71 degrees
According to Brett Burdick, Brex Golf founder and chief designer, in addition to producing high-performance products that provide good value, a driving design objective for the Model BG-1 putter and upcoming accessories is to produce products that will not be mistaken for those by any other manufacturer. It’s clear that the Model BG-1 won’t be confused with any other putter currently on the market.
Initial feedback for the Model BG-1 putter has been very positive:
“I really enjoyed experimenting with your putters last week at Holston Hills Country Club. Your concept of three hosels with one head is very good, and all the hosel/head combinations have very good feel and a solid strike. I would certainly recommend that golfers try your product! Regards.” John Wylie, PGA Professional Emeritus, Holston Hills Country Club, Knoxville, Tenn.
“The Model BG-1 is so eloquently balanced and so well designed that it is a unique experience when using it. I truly appreciated the time you have taken to make sure it was the correct hosel and the correct length for my height. Much success to you and your new company.” John Sanders, award-winning architect, Knoxville, TN
Brex Golf was founded in 2012 to produce truly innovative, high-quality golfing products that provide benefits to golfers’ games at all skill levels. Brex Golf manufactures putters and accessories and will be expanding their offerings significantly in the upcoming year.
IZOD FOCUSES ON GOLF:
BRINGS NEW MULTI-YEAR PLATFORM TO YEAR’S FIRST MAJOR GOLF TOURNAMENT
IZOD Sponsoring “MAXIM Clubhouse” and Unveiling Social Media Hub Live from Augusta
NEW YORK, April 8, 2013–PVH Corp. [NYSE: PVH] is taking its IZOD brand back to its roots in golf. The IZOD Golf platform includes a new ad campaign, multi-year sponsorships of three “Team IZOD” PGA TOUR golfers, and multiple sponsorship activations planned throughout the season. Fans will see several manifestations of the platform in connection with this year’s first major tournament, the Masters, including sponsorship of the “MAXIM Clubhouse”; a robust IZOD social media presence; a launch party on April 10; a building wrap at Washington and Berckmans Roads; and advertising across TV, print and digital.
“We are thrilled to bring golfers the new world of IZOD Golf – with a new voice and new mindset,” said Mike Kelly, Executive Vice President of Marketing, PVH. “IZOD is putting a new take on an old American tradition as we look to reach our target consumers, who are the younger golf nuts. Fans will see a strong emphasis on social media at the forefront of all of our activations.”
IZOD’s sponsorship of the “MAXIM Clubhouse” in Augusta is a first for the brand. IZOD will transform the back patio of the clubhouse into the “IZOD Social Media Hub,” where there will be dedicated workstations for both media and brand partners, including PGA TOUR and SB Nation; Google + Hangouts will take place from the hub, as will fan giveaways; and live feeds of golf conversations on various social media networks will be streamed. IZOD will officially open its Social Media Hub with a kickoff party on the night of April 10.
In 2012, IZOD signed three PGA TOUR players—reigning U.S. Open Champion Webb Simpson, two-time PGA Tour winner Scott Piercy and rising star Spencer Levin—to multi-year partnerships to form “Team IZOD.”
In March, IZOD debuted its “Living the Dream” commercial featuring Simpson as part of its comprehensive golf-inspired campaign, which includes on-air, print and digital advertisements that are running across NBC Sports, Golf Channel, Golf Digest, Golf Digest Stix and MAXIM. The commercial was filmed at Punta Espada Golf Club in Cap Cana, Dominican Republic.
Members of “Team IZOD” will be featured in point-of-sale at retail partners across the nation. Further, at Macy’s stores in more than a dozen regional markets, IZOD and Honda are teaming up to give away 2013 Honda Accords and an IZOD shopping spree
On the recently relaunched IZOD.com, apparel worn by “Team IZOD” players will be featured and consumers will have the opportunity to purchase the styles through IZOD retail partner websites. For real-time updates and an inside look at the world of IZOD Golf, fans can follow IZOD Golf on IZOD’s Facebook page, Twitter (@IZOD), Instagram (@IZOD ) and by using #TeamIZOD.
Additional activations for IZOD Golf over the course of the season will include sponsorship of the 125th Anniversary of Saint Andrew’s Golf Club, the oldest golf club in the United States, and the IZOD/Webb Simpson Junior Championship, an AJGA event.
For the Saint Andrew’s 125th Anniversary Celebration, IZOD will be the presenting sponsor of events, including Celebrity Golf Tournament on June 7 and Gala Dinner Dance at the Waldorf Astoria in New York City on June 8.
In August, IZOD will serve as the title sponsor an AJGA event at Bryan Park’s Players Course in Browns Summit, NC.
About PVH Corp. PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
Allen Edmonds Partners with Jack Nicklaus to Introduce Signature Golf Line
Two American Icons Collaborate on Shoes and Gear
PORT WASHINGTON, Wis., April 3, 2013 /PRNewswire/—Golf legend Jack Nicklaus and the Allen Edmonds Shoe Corporation have collaborated to introduce the new Jack Nicklaus Signature Golf Line by Allen Edmonds, a comprehensive line of golf shoes and golf-related products respecting the traditions of the game and providing innovations for improved comfort and performance.
The new Jack Nicklaus Signature Golf Line will include three series of golf shoes, all named after some of the most renowned Nicklaus-designed courses. The Line also includes a number of accessories, such as socks, belts, hats, a glove, cedar shoetrees, and coasters.
“Allen Edmonds and Jack Nicklaus are two American icons who share the values of customer service, superior quality and classic tradition,” said Paul Grangaard, CEO and president of Allen Edmonds. “As we collaborated on the Nicklaus Signature Golf Line, we embraced our mutual values of respect for the game of golf, authenticity, and American heritage.”
Jack Nicklaus’ Vision For New Line
“I was very involved with Allen Edmonds in the design, performance aspects, and look of this new Signature Line of golf shoes,” Jack Nicklaus said. “Initially, I shared my vision of a golf shoe designed for stability from the ground up and for the modern golf swing. While I appreciate the athleticism of golf, I wanted a line that included both a current, comfortable athletic shoe, as well as a more classic design for this Signature shoe, combining performance, comfort and stability.”
In addition to style features, the new golf shoes have been designed with innovative comfort and performance benefits, including a patent-pending Stability Rim sole, which provides a swing platform for greater traction and footwork stability. The sole is also spikeless—making it green friendly—and versatile enough to wear on and off the course. The entire line features full leather uppers, certified waterproof construction, and removable insoles for those who desire custom orthotics.
“I’m pretty tough when it comes to perfecting a design, so we went through a comprehensive design and development process,” Nicklaus said. “In our first offering, we believe we have created core shoes that appeal to golfers of all skill levels and tastes in style. Allen Edmonds built a company and a brand-based commitment to design features that improve performance and comfort. This is a great fit for the high demands that come with a golf shoe.”
Nicklaus has played in well over 700 professional tournaments, and in amassing his record 18 professional major championship titles, has walked over 11,000 holes in major championship play. So, he admits that such wear-and-tear on the feet, as well as decades of swinging into his left side, led to foot issues that many other golfers might take into account when choosing footwear.
The Golden Bear’s Experience Inspired Line
“Mr. Nicklaus’ personal experience playing golf, walking and designing courses, and his challenges with proper fit inspired us while designing and crafting this new line,” Grangaard said. “We were fortunate to have him so involved in this process, one that spanned meetings with him in Florida, Muirfield Village in Ohio, and at our factory in Port Washington, Wisconsin.”
The new Line features two distinct and complementary logos that reflect the spirit of Jack Nicklaus.
One is a simple icon silhouette of Jack Nicklaus taken from the “Yes Sir!” reaction to his birdie putt on the 17th hole of his historic final round in the 1986 Masters—the last of his record six Green Jackets. The other logo incorporates the Jack Nicklaus Golden Bear logo with Jack Nicklaus’ brand signature and an embedded Allen Edmonds brand logo.
The Jack Nicklaus Signature Golf Line shoes will retail for $195 and are now available at golf specialty retailers, green-grass accounts, Allen Edmonds stores, and at allenedmonds.com.Shoes will be made to order and delivered in six to eight weeks.
All of the Signature Line styles come with multiple lace colors, and as with all Allen Edmonds shoes, are available in a full range of lengths and widths to meet all golfers’ sizing needs.
About The Nicklaus Companies
For more than 40 years, the mission of the Nicklaus Companies has been to enhance the golf experience, and to bring to the national and international consumer, golf-related businesses and services that mirror the high standards established in the career and life of Jack Nicklaus. These services include golf-course design, the development of golf and real estate communities, and the marketing and licensing of golf products and services. Nicklaus Design, recognized as the world leader in golf course design, has been involved with over 375 courses open for play in 36 countries and 39 states.
About Allen Edmonds
Founded in 1922, Allen Edmonds Shoe Corporation is a privately held US-based manufacturer of premium men’s footwear and accessories. The largest shoe cobbler in the world, Allen Edmonds is taking shoemaking to the level of an art form. The company’s products are available at upscale stores worldwide, including 43 Allen Edmonds stores across the U.S., and online at http://www.allenedmonds.com.
SOURCE Allen Edmonds
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