Adams Insight BUl driver is designed to offer the benefits of the new square drivers while maintaining a more traditional shape.

Adams says that its engineers developed the Insight BUL driver to achieve a MOI of 5,000 resulting in more forgiveness, and through this forgiveness, more accuracy and distance through this unique geometric design. By moving the mass as far away from the Center of Gravity as possible, Adams increased the moment of inertia (resistance to twisting) to 5,000.

“With the Insight BUL Driver, we were able to maximize the two important MOI measurements of the clubhead; MOIy, the vertical axis, and MOIx, the horizontal axis,” said Tim Reed, Vice President of Research and Development. “By strategically shaping and weighting the clubhead we were able to increase the stability for increased forgiveness while producing a CG location for optimal launch conditions.”

Adams new Idea A2 Irons made the 2006 Golf Digest Hot List in the Game Improvement Club category. That’s not surprising, considering that Adams has built its reputation on its easy to hit clubs.

The A2 set features 3- and 4- hybrids, hollow back mid irons and cavity back short irons. Each iron is designed to offer the golfer high launch with consistent distance.The set is promoted as best for mid to high handicappers, but in fact, the hybrids appear in the bags of quite a few pros on the Nationwide, PGA and Champions tours.

The 3 & 4 Hybrid iWoods offer a tour preferred design and shape. Adams says that they offer a lower center of gravity, higher moment of inertia (resistance to twisting) and less spin than conventional hybrids. The hybrids have Aldila NV 85 gram hybrid shafts.

The 5- through 7- irons have a hollowback design that lets Adams move the weight low and back to ease the difficulty of hitting these clubs.

And because most golfers don’t have as much trouble hitting the 8 - PW, Adams has designed these with a cavity back that more readily allows players to shape their shots.

ADAMS A2 Iron Set 3-PW w/Steel Shaft

Adams Golf has made its reputation on easy to hit fairway woods, and it promises that the new RPM Low Profile Fairway Wood is it’s best yet. The club landed on the Golf Digest 2006 Host List.

Like all Adams Fairway Woods, the club features the patented “upside down” technology, which lowers the center of gravity and increases the club’s moment of intertia. The club also has a twin rail design on the sole which Adams says reduces ground interference by 54 percent.

Golf Digest complained about the shallow face a bit, but I prefer a more shallow faced fairway wood. I think they inspire more confidence than the taller ones. I’ve also had good luck with the Adams clubs I’ve tried over the years. I never believed that they were the longest clubs around, but they were among the most consistent.

ADAMS RPM LP Draw Fairway Wood w/Exotic Shaft

Adams RPM Low Profile Fairway woods continues its line of “upside down” profile woods—a tradition which extends back to the original “Tight Lies” clubs (and purists will argue that actually go back to the Concorde clubs). The clubs feature a flared twin-rale sole design, which Adams says reduces ground interferene by 54%.

The clubs come in two flavors: the standard, in which 28 grams of weight are positioned low and back; and the Draw, in which the same weight is placed in the heel.

I’ve always thought that Adams clubs were extremely easy to hit, although I also have concluded that I didn’t hit them as far as other manufacturers woods. If you have trouble getting your ball into the air with fairway woods, these may be the trick.

The Adams Redline RPM Titanium Fairway Wood has what Adams says is the lowest center of gravity of any fairway wood on the market. By moving large amounts of weight from the crown to the sole plate, Adams can deliver increased ball speed, better launch angle and a higher spin rate.

Adams says that the result is a club that delivers longer, hotter shots.