The Wall Street Journal’s golf writer has a great column on why we love to hit the ball a long ways.

We love big drives for at least a couple of reasons. The first is the sheer intoxicating pleasure of catching one pure. Even for someone whose long drive is only 200 yards, if that’s 50 yards longer than normal, it’s a kick. The power seems to come from nowhere. When all the levers of the swing fire in rare perfect sequence, the ball explodes off the clubface and seems to hang in the air forever. For most of us that sensation, when we first experienced it, marks the moment golf got us in its stranglehold.

I agree.

Nothing to do with golf—but a lot to do with the internet universe GolfBlogger inhabits. Click on the image to see the full sized version in all its glory

GolfBlogger is located on a tiny atoll down in the left hand corner.

There’s a very funny golf cartoon on Yahoo comics, but I don’t want to violate any copyright laws by showing the whole thing. So just click on the portion of the image below to see the whole thing. It’s worth your while.

Top Flite is one of those golf brands that doesn’t get any respect. I’d venture to say that we all started out playing them, but that as our games progressed, we moved on to more upscale balls. The brand now sports a new technology—the dimple in dimple—and is trying to find a new image. To do this, they’ve released on YouTube a viral video of a rapping golf superhero called D2 Man (I’m spreading the virus right here, of course, so its working).

The guy in the tights is Nate Randal, Top Flite’s senior manager of integrated marketing. He created the character and the video last summer with brand director Paul English. English is a University of Michigan guy.

Give it a watch. It’s funny.