A company in Tempe, Arizona called Engineering Science Analysis Corp., is now applying its aerospace expertise to the golf world. Engineering Science will use its computer simulation models to test various clubhead designs before even a prototype is built. The programs will account for

materials, loft and lie angle, size and launch angle of a clubface, spring-like effect and center of gravity. With that information, they can determine the forward, lateral and vertical speed the club will produce, and spin rate, which results in hooks and slices.

“We can even tune the acoustics so that the club produces a certain sound when the ball is struck,” said ESA Vice President of Engineering Carl J. Poplawsky, “and we can do it without going through the entire process of building the club first. What we do is compress product development.”

Within a matter of hours, club specifications can be changed to predict the performance of a different model. The simulations also have been useful in expanding the “sweet spot” of clubs, which makes them perform better on off-center hits.

Its amazing stuff. The full story is here.

The Nike One Black apparently is causing quite a stir after four Nike sponsored golfers used it on the famous 16th Hole at the FBR Open.

Nike had apparently hoped for a hole in one, but that didn’t happen. But still, people are interested.

USA Today reports that Nike is considering offering the black on black as a two pack with the purchase of a box of Nike One Blacks.

Nike says that the Nike One Black has:

Longer distance. Penetrating flight. Like the TA2-LNG but with a larger high-velocity core and thinner urethane cover, yet with the same thick top coating as the Nike One Gold for an added touch. 3-Piece urethane distance ball built for distance off more aggressive swing speeds.

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Tired of playing golf in the heat and humidity? How about an air conditioned golf cart?

A company called Wagner’s 12 Volt Air is offering a kit that converts any golf cart to an air-conditioned palace. It’s perfect for those people who went to Florida to escape northern winters, and now find that they can’t go outside in the summer.

Of course, they could always get a summer place in Michigan. It’s a pleasant peninsula with none of the nasty summer weather of the south.

A couple of years ago, there was a whispering PR campaign about a mysterious product that was going to completely transform the human condition. What it turned out to be was a two-wheeled, gyroscopically balanced scooter called the Segway.

It didn't transform the world.

Now there's a company that is offering a custom Segway modified for use as a golf cart.

As much as I like gadgets, this is just too much.

Cleveland Golf has a gorgeous new set of Launcher Irons. With the splash that the Launcher Driver is making on the Tour, I expect to see these Irons in more than a few bags at the club this summer.

Cleveland says that the irons have the highest moment of intertia (resistance to twisting) they’ve ever designed. That, combined with a lower center of gravity and additional offset should make it very forgiving indeed.

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