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The “Hope” Is No More
July 4, 2011
The tournament formerly known as the “Bob Hope” has gone the way of the “Crosby Clambake” and the Glen Campbell Invitational. Corporate branding has killed yet another historic name. Now, the pro-am will be known as the “Humana Challenge.” The event also has shifted from a charity-based function to an “issue-based” event. The issue is health care, and former President Clinton will be the figurehead.
Larry Bohannan also has an interesting article on the difficult negotiations that had to be worked out to save the tour stop.
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