Sony To Run Ad Campaign Featuring Wie

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August 12, 2006

Michelle Wie will be the face of a new ad campaign from Sony beginning this fall.

But the ads apparently are NOT going to feature her skills as a golfer:

Despite Wie’s fame as a golfer, the ad spots do not push Wie’s profession, but more her personal image. The holiday print ads place Wie in a series of traditional holiday settings such as a bringing out a tray of digital cameras from the oven as if they were Christmas cookies or making a wreath out of Vaio notebook computers.

Good heavens. Someone should remind them that the whole domestic goddess thing didn’t work for Hillary.

But of course, Sony can’t exactly trumpet her string of golf tournament victories, can they?

Posted By The Original Golf Blogger