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Nike Invests Big In Athletes
September 21, 2006
Bloomberg has an article with some very interesting data on Nike’s sponsorship of athletes:
- Nike sponsors 14 of the world’s 25 highest-paid athletes
- Nike’s best selling shoes still are Jordans.
- Nike estimates it will pay athletes and sports teams $476.5 million in the fiscal year ending in May, 74 percent more than it did four years earlier.
- Nike pays Tiger Woods $40 million a year.
- The Nike Golf division generates $500 million a year in revenues, accounting for 3% of Nike’s business.
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I know I’m being irrational about this, but the more money Nike throws at golf the more it irritates me, and makes it less likely I’d buy their product(s).
Nike: The George Steinbrenner of Golf?
Posted by Bruce E on 09/22
hello i think nike rox my sox. i want to buy nike shox . omg!
Posted by Mitchell Brown on 03/14
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