Nationwide Insurance Cashes In On Tour

May 2, 2005

Sponsoring the PGA’s developmental tour apparently has been a boon for Nationwide Insurance. Although neither side is revealing figures, some estimates are that, while Nationwide pays $5 to $6 million a year for title sponsorship, it reaps $30 to $40 million in non-advertising media exposure.

There’s more at MSNBC on the economics of the relationship between Nationwide and the Tour. Its a fascinating article and well worth a read.