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Flagstick Ads
An article on Media Life touts flagsticks as the next great frontier in advertising. The claim is that it’s a good location, since the average round lasts 4 hours and half of that time is spent near or on the green.
There’s also some interesting media research on golfers:
Golfers, according to a NGF Spending Report provided by 2aTEE:
-are 76 percent male
-are 71 percent between 18 and 49 years old
-have average household incomes of $80,000, with 26 percent having incomes above $100,000
-own their primary residence (80 percent), plan to travel on a vacation in the coming year (83 percent) and bought a new car within the previous year (60 percent).
Flagstick advertising isn’t cheap, though. Displaying your ads on 288 flagsticks in the Phoenix area will cost you $134,000.
GolfBlogger will NOT be advertising there.
I’‘ve never thought of flagstick advertising, but the thought of putting an ad at the bottom of the cup has occurred to me.
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Comments
I don’t like the idea of flagstick or in the cup adverts.
What I do think would be better would be to put ads inside the carts—and especially if an ad company got the idea of providing in-cart GPS that would do advertising at the same time.
Posted by martin on 04/11
Sadly, I think it’s a matter of time before they start applying virtual advertising to the fairways and greens on tv like they do with the first-down line in football.
Posted by John on 04/11
Martin, I’ve seen ads on the in cart GPS systems.
Posted by The Golf Blogger on 04/11
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