Callaway Women’s Game Enjoyment System

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May 2, 2005

When I first saw these things at the proshop, I thought that there were display clubs because the tops of the woods were missing. My thought was that the manufacturer was showing what the insides looked like.

But it turns out that the Callaway Women’s Game Enjoyment Systemwas designed that way. In fact, the entire set is designed specifically to help women play the game.

As a girl’s golf coach, I can tell you that I think this set is needed. With their slower swing speeds, women need clubs designed specifically for their game. Its not simply enough to take the principles of men’s golf club designs and just make the sticks lighter.

Here’s what Callaway has done:

GES Golf Clubs look different because they are designed around the swing characteristics of women.
* No top on woods, weight is low to lift the ball high and increase spin.
* Shaft is offset from the face in woods, helps you square the club when you hit.
* Wide iron soles put weight low to launch the ball high, land it soft.
* Square, large iron face helps alignment, adds confidence.