Callaway Solaire Golf Balls

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January 27, 2010

Callaway has a new line of women’s golf equipment out, with clubs and balls marketed under the Solaire name. The Solaire ball is designed for slower swing speeds, and thus might also be great for senior men golfers. But they’ve done them up in a luminous finish that might very well cut them out of that market.

I’ve always thought that—were I a woman—I’d find the marketing of women’s clubs vaguely insulting. While men are enticed with technological developments, they try to attract women by making the clubs pink, adding Swarovski crystals, and color to the balls. Mrs. GoflBlogger was recently given a sleeve of women’s balls in pink and lavender with leopard spots.

Actually, with the boomers all retiring, a company might do very well marketing lines of senior equipment.

Just don’t make them in grey.

Posted By The Original Golf Blogger