Adams Insight BUL Driver

May 8, 2007

Adams Insight BUl driver is designed to offer the benefits of the new square drivers while maintaining a more traditional shape.

Adams says that its engineers developed the Insight BUL driver to achieve a MOI of 5,000 resulting in more forgiveness, and through this forgiveness, more accuracy and distance through this unique geometric design. By moving the mass as far away from the Center of Gravity as possible, Adams increased the moment of inertia (resistance to twisting) to 5,000.

“With the Insight BUL Driver, we were able to maximize the two important MOI measurements of the clubhead; MOIy, the vertical axis, and MOIx, the horizontal axis,” said Tim Reed, Vice President of Research and Development. “By strategically shaping and weighting the clubhead we were able to increase the stability for increased forgiveness while producing a CG location for optimal launch conditions.”