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 enlarge | Author: Robert B. Cialdini
Publisher: Collins Business
Category: Book
List Price: $17.95
Buy New: $9.49
You Save: $8.46 (47%)
New (59) Used (23) from $9.31
Rating:  269 reviews
Sales Rank: 338
Media: Paperback
Edition: Revised
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 0.7
Dimensions (in): 7.8 x 5.3 x 0.8
ISBN: 006124189X
Dewey Decimal Number: 153.852
EAN: 9780061241895
ASIN: 006124189X
Publication Date: January 1, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Everyone Should Read This October 28, 2008
I bought this book based on a reference in Secrets of the A Game by Logan Edwards. This is a fascinating book on mass psychology and you'll be left rethinking old assumptions and filtering life through a new lens. It's that powerful.
I originally purchased this book to help with attracting women, but I actually got much more out of it. Of course, it DID help out with attracting women, but I also learned a lot about group dynamics and mass psychology. I highly recommend it.
 Insightful October 14, 2008
This books looks at the various ways in which salespeople and other influencers use techniques in order to get us to do things we normally wouldn't want to do. These sales techniques are foolproof and usually have the desired effect. The author provides lots of personal experiences and even joined certain sales organizations in order to find out their techniques. You'll be fascinated by what he has to say.
One thing to note is that the approach of this book is how to resist sales techniques, not how to use them. So if you're thinking of getting this to improve your sales skills, you'll definitely learn about the techniques and you'll learn some of the strategies that people use to resist them, but you won't get any advice on how to use the techniques.
Another thing that distracted from this book is that a lot of the illustrations look like they're from the late 70's or early 80's. Even though this is the latest volume, it still looks a bit old. It would have been nice if they updated some of the photos to reflect modern sensibilities. Despite this, the content itself remains very up to date, so while the old photos are distracting, they don't ruin the book.
Good background October 8, 2008
1 out of 1 found this review helpful
This book gives a very good background to persuasion. At times it goes into a bit too much detail, but still definitely worth the read.
What's the difference between several version of the book? October 6, 2008
1 out of 2 found this review helpful
I read Influence: the new psychology of modern persuasion, a 1984 Quill version. I wonder what's the difference between different versions about this or similar book? Is 1984 content outdated?
Should be required reading October 4, 2008
Nutshell review - This should be required reading. It discusses and explains many ways in which we are being influenced and persuaded, often to our detriment. If you want to know how it is done, and how to defend yourself against it, then read this book - a few times.
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