The Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur | 
 enlarge | Authors: Caitlin Friedman, Kimberly Yorio
Publisher: Collins Living
Category: Book
List Price: $14.95
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Rating:  26 reviews
Sales Rank: 167707
Media: Paperback
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 0.5
Dimensions (in): 7.5 x 5.3 x 0.8
ISBN: 0060521589
Dewey Decimal Number: 658.11
EAN: 9780060521585
ASIN: 0060521589
Publication Date: January 1, 2005
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Amazon.com Review
PR pundits and business owners Friedman and Yorio tackle the fear factor of women who want to quit their day job and build a business. They ask, "Are you the girl to run the show?" They answer with a sassy list of pros and cons ("You will be able to get to your child's school play, but you will think about money all the time.") and with tough questions ("Could you negotiate a reasonable rent with an unreasonable landlord?) Every chapter is packed with interviews, charts, quizzes and witty directives about self-employment. Among their greatest hits: what's in a name, choosing logos, ten inspiring business chick flicks, legal eagles, business speak and visibility in professional associations. Friedman and Yorio sweat the small stuff. They explain, for example, why you shouldn't eat spaghetti at a business lunch and how to ask revealing questions of a potential employee or computer consultant. The authors' premise, "let women be women" is most compelling when they explore the unique challenges women face--from finding female role models to being a boss "without being a bitch." They are on shakier ground with the arguable assumption that all women share distinct gender styles and strengths. This type casting and the "girl friend" tone can sometimes belittle the book's smart and strategic ideas for becoming the boss. Still, it is hard to imagine a more readable, practical book about the challenges of being in charge. --Barbara Mackoff
Product Description
Geared toward the unique challenges faced by self-employed businesswomen, The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting industries. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.
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| Customer Reviews: Read 21 more reviews...
 A Good Place to Start January 23, 2008
I bought this book almost a year ago and loved it. I was considering and I am now going into business for myself and found this book useful. It is a good place to start for women who are considering going into business for themselves. The case studies are good because it let's you know other women who are successfull went through the same thing you are as you start this journey. Plus it is very easy to read a big plus.
 Good, basic guide for those yet to start a business December 12, 2007
I enjoyed this book for the most part and found it really easy to read. I especially enjoyed the interviews with people already in business and the inspirational stories they told about their early years in business. I also appreciated the why the authors were happy to point out mistakes they had made in the course of starting their business. The cover of the book made it look like these were the ultimate career women, power suits, cocktails and basically Sex and the City starts a business. However the little stories the authors told about their own mistakes and battles humanised them and made me feel like I could relate to them.
If you have already started your business, or bought a pre-existing business, I do not recommend this book. It is very much based on being a start up in the USA. As someone in Australia, a lot of the tax and small business information is not relevant which was annoying, but not unexpected.
I also felt the book ended a little abruptly - I would have appreciated a final word encouraging word from the authors, even if it was brief and less than a page long.
Great info for the beginner July 13, 2007
I am in the pre-contemplation phase of starting my own business and this book has given me invaluable insight into the types of things I will need to prepare to deal with.
I would not say this is a technical manual that tells you precisely how to start your own business. But it does present sort of an outline of all the different aspects you need to consider before going there. And there are several great "mini-interviews" throughout the book from actual business owners highlighting working examples of each subject the book touches on.
I would recommend this book for non-MBA types, those who are in the "just thinking about it" phase of starting their own business but are unsure about what all is involved. For me this was a very illuminating read.
Good on inspiration, low on the details May 14, 2007
2 out of 2 found this review helpful
The Girl's Guide is an inspirational how-to book for women entrepreneurs, sprinkled with stories of actual women business owners, self-quizes, and lists of movies/music/books. But in giving a big overview, it is short in details and specific how-to's. And, by trying to be everything to everyone, it is not specific to any particular kind of business ... traditional brick-and-mortar vs internet, service vs. product, solopreneur vs employee-based, etc.
Pros:
-Written for women, addressing unique issues, such as dressing for business meetings and the problems of being "nice"
-Give a big, high-level overview of the opening of a business
Cons:
-Assumes that to grow you will need employees (not true in the age of virtual assistants and outsourcing) and a long business plan (not true in the age of the one page business plan)
-Assumes your web designer will know about web/email marketing and sales (many web designers are graphic designers, not marketing gurus)
-Assumes you will want a brick-and-mortar type-business, not an internet-only home business (and that if you start out working from home, it's a way to save money, not a business style)
-Gives some financial, legal, internet, and marketing advice that is out of date (i.e., states now permit one-person LLCs)
If you want a book specific to your new business, or that gives you a step by step, specific guide, this is not the book for you.
If you want a book to inspire you to open your own business (especially if you want a traditional, brick-and-mortar, employee-based, consulting business that you want to grow to be big), buy this book.
Get it girl! March 13, 2007
I think this book is a great guide to starting your business.
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