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Habit: The 95% of Behavior Marketers Ignore

Habit: The 95% of Behavior Marketers Ignore

zoom enlarge 		Author: Neale Martin
Publisher: FT Press
Category: Book

List Price: $24.99
Buy New: $12.00
You Save: $12.99 (52%)



New (25) Used (5) from $12.00

Rating: 5.0 out of 5 stars 2 reviews
Sales Rank: 91240

Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 5.9 x 1

ISBN: 0131357956
Dewey Decimal Number: 658.8342
EAN: 9780131357952
ASIN: 0131357956

Publication Date: July 6, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Pay less than Amazon receive A BRAND NEW BOOK direct from publishers shipped PRIORITY MAIL (2-3 day delivery with free delivery confimation) SATISFACTION GUARANTEED!
Also Available In:

  • Kindle Edition - Habit
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Customer Reviews:

5 out of 5 stars Great read!   August 13, 2008
Provocative and insightful. Dr. Martin's book is a thought provoking piece for anyone in the Marketing and General Business arena. Highly recommended!


5 out of 5 stars Must Marketing Reading   July 25, 2008
 2 out of 2 found this review helpful

Bottom line: this is the best book on (customer) loyalty marketing since Reicheld's "The Loyalty Effect" and a great complement to it given its explanation of the neuroscience behind customer behavior as it relates to habit.

As marketing becomes increasingly accountable for top- and bottom-line impact, understanding the concept of habit as it relates to customer behavior is critical.

If you buy at Amazon you know how easy -- and habit forming -- it is to shop here. This book demonstrates how the power of habit, relative to customer purchase and usage decisions, has been grossly undervalued.

"Habit" gives the scientific context by gradually explaining how the human brain works in easy layman's terms and then illustrates how this significantly impacts the difference between the expected behavior (traditionally just supported by marketing research) and actual actions taken by an individual.

Having practiced loyalty marketing for 20 years now, this book is more than a theory but is in fact an overlooked reality of customer behavior.

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